FundedByMe and BrewDog launches a record-breaking crowdfunding round in the Nordics

FundedByMe and BrewDog launches a record-breaking crowdfunding round in the Nordics

FundedByMe and BrewDog, the popular Scottish craft beer brewery that uses
crowdfunding as a core strategy for growth, have joined forces, embarking on a quest to
bring craft beer to the Nordic countries in the biggest equity crowdfunding round ever.

“This is a match made in heaven – not only do we love craft beer, we also share the
conviction that crowdfunding is the future! Equity crowdfunding is growing extremely fast
– at a double-digit rate – and is predicted to be bigger than VC’s and business angels
together, within five years. BrewDog is a forerunner, and serves as great proof that
crowdfunding is so much more than just financing – it is a way of inviting people to play
a vital role in the success of your business, a strategy to achieve extraordinary growth”,
says Daniel Daboczy, CEO and co-founder of FundedByMe.

BrewDog has broken world records by raising over £10 million via its latest crowdfunding
round, Equity for Punks. More than 40,000 people have invested in the brewery to date. The
company also provides a secondary market of its own, offering shareholders the possibility
to trade shares once annually. Partnering with FundedByMe is clear indication of BrewDog’s
mission to grow its company into the Nordics, where it already boasts a loyal following. It is
featured on the shelves at Sweden’s ‘Systembolaget’, Finland’s ‘Alko’ and Norway’s
‘Vinmonopolet’ (government owned monopoly chains for alcoholic beverages).

Since launching in 2007, BrewDog has had an annual growth rate of almost 170 percent,
and is opening new bars on a monthly basis. The brewery launched its latest venue in Soho
London just last week, and now operates 38 bars world wide, including three in Sweden,
one in Finland and one in Norway. BrewDog’s beer is shipped to 55 different countries
around the world, including Mexico, China, South Africa and New Zealand. These
achievements have only been possible thanks to BrewDog’s rapidly expanding community
of passionate shareholders. With the financing from the ongoing Equity for Punks round, the
company is firmly set on launching in the US, the biggest craft beer market in the world.

“With this record-breaking crowdfunding round on FundedByMe, we’ve set out to boost our presence in the Nordics. We want to give those Vikings better access to brilliant craft beer – and maybe break a couple of records
as we go. This is our biggest crowdfunding round ever. Crowdfunding should no longer be
seen as a niche alternative, but a proven, workable option for change-makers”, says James
Watt, Captain and Co-founder of BrewDog.

This investment round is currently open to the public on FundedByMe,
where the company’s prospectus detailing the offer, benefits and projections is available in
English, Swedish, Finnish, Norwegian and Danish. FundedByMe and BrewDog are planning
on hosting and participating in events in Stockholm, Helsinki, Copenhagen and Oslo during
the campaign’s duration. BrewDog offers all shareholders additional benefits including
discounts in BrewDog bars and online, free birthday beers, and of course an invitation to the
annual general meeting, essentially a beer tasting and music festival combo in Scotland.

About BrewDog
Bored of the industrially brewed lagers and stuffy ales that dominated the UK market, school friends
James Watt and Martin Dickie established BrewDog in 2007. They decided the best way to fix this
undesirable predicament was to brew their own beers. Both only 24 at the time, BrewDog’s
cofounders leased a building, got some scary bank loans, spent all their money on stainless steel and
started making hardcore beers. “We are dedicated to making cool, contemporary and progressive
beers showcasing some of the world’s classic beer styles. All with an innovative twist and customary
BrewDog bite.”

Fikabox makes “fika” more fun…

Fikabox makes “fika” more fun…

Amrit is the passionate entrepreneur behind Fikabox, which is a subscription service delivering snacks to customers in the comfort of their home or workplace. With over 100 different snacks, carefully mixed with some unique ingredients, the fun never ends. The mixes containing chocolate, nuts, dried fruit and seeds comes with creative names such as “Bollywood Masala”, “Lime cuddle” or one of the favourites “Strawberry milkshake”.

As consumers across the country moves towards the Internet from the traditional means of consuming, comfort and ease of use becomes increasingly important. Consumers are increasingly health aware and want to eat healthier-food but with outstanding taste, so the idea of Fikabox was to put that healthier and outstanding-tasting food in a box, and deliver it across the country to our subscribers.

We love surprises: And to preserve the love for surprise Fikabox created an interactive rating-system where customers can choose to rate the products through “Try me”, “Like me”, “Love me” and “Dump me”. –The more you love a product, the more often we will send it to you. Depending on customers’ ratings, Fikabox predicts what customers’ likes/dislike and chooses a selection of snacks based on their preferences. With over 100 different snacks, Fikabox promises to exceed customer expectations every time by only delivering what our customers want.

The company is only a year old, but the idea began when Amrit was living in the UK where he discovered a similar concept. He decided to challenge the traditional Swedish “fika”, which we all know is an essential part of the Swedish culture.

Together with Fundedbyme, Fikabox started a campaign to find ambassadors and investors who would like to become a part of our journey and help us grow. Within the first four days Fikabox had raised over 1,2 million SEK and with only 9 days left to go Fikabox has now raised over 1.7 million SEK and reached 91% of the required amount.

Since the launch of Fikabox, the company has established positive response from media and been awarded the “Best start-up entrepreneur 2015” and is also nominated for “Young start-up entrepreneur 2015”!

The motivation for Best start-up entrepreneur 2015 read:

“This year’s Start-up entrepreneur has always been a driven entrepreneur seeking new challenges. He is passionate about delivering the very best and the most delicious snacks for all occasions directly into your mailbox. With great enthusiasm, excellence and a professional attitude towards his business and customers, he has all the opportunities to succeed in his venture”  

The future looks bright for Fikabox. The flow of success with crowdfunding endorses that the idea and concept is a beginning of a success story.

Crowdfunding is about more than just raising money … it’s about participating and helping entrepreneurs grow.