“AddMovement has built an innovative and strong business helping people with disabilities to live a more mobile life. Now we are aiming for an international expansion”
– Marit Sundin, CEO AddMovement
The number of people in the EU using wheelchairs on a daily basis sums up to 7.6 million. However, technological improvements within the industry are needed. Marit Sundin, CEO of AddMovement, has created AddSeat – improving the life quality for people sitting in wheelchairs. FundedByMe is honored to participate in Marit’s success story – now being live as a loan campaign on FundedByMe. Check it out here!
Marit, how long have you been working with AddMovement and what have you done earlier?
I have developed AddMovement since 2011. Before that, I have been working in the industry with a number of innovative projects. Since I have been using a traditional wheelchair since the age of three, I have daily been reinventing current solutions in order for me to become more mobile. Looking for solutions allowing me to be more efficient in all situations, everything from sports to carrying my children, have made me an expert. In other words, I have really explored the market and now I have successfully filled a market gap.
What are your plans for the company after the campaign closing?
My plan is to take the company to the next level by successfully accomplish our development plans – to continue being a leading product on the market, both in Sweden and on the international arena, and still maintain an efficient balance sheet.
One thing I have learnt from working with AddMovement is that business innovation combined with passion for what you do is the foundation for having a stable development. The funding will help us to reach an executive audience at the events, reaching out to people who would benefit from using the AddSeat.
Recently, we have been overwhelmed with international requests for our product and we are still in the process of identifying new markets. Our international customers have shared valuable thoughts regarding special adjustments that would improve our product. For that reason, we also want to be able to use the funding towards implementing these changes. As a result, we would be able to offer more extensive product flexibility and mobility to our customers.
What are the biggest challenges with AddMovement right now?
The biggest challenge is to convince people to make the investment of buying the AddSeat. There is no doubt about customers wanting the product, the problem lies within taking the financial step to invest in it.
There is a huge difference between Sweden and other countries. Sweden has a very safe social system where people with disabilities are given equipment for daily usage. Unfortunately, my product still falls under the category for leisure, meaning that it is not yet subsidized.
However, in other countries people are more willing to invest in products like ours, this due to the fact that they are not used to subsidized products within this area. We have taken many steps to convince authorities to change the categorization of our product. We strongly believe that the product has what is required for this change to be made. When reaching that goal, the Swedish market will expand enormously.
Have you received any external funding so far from other sources?
Yes, “Almi”, which is a Swedish Agency helping businesses in their creation process, has provided us with start capital.
Your loan campaign just went live – what is the plan for the next 45 days?
We have many meetings planned with potential lenders and journalists. We are in contact with Dagens Industri and Dagens Nyheter to proudly tell people what we have accomplished. We want to make sure that people, today using wheelchairs, will be informed about how AddMovement can improve their daily life.
What are your expectations on this process?
Primarily, I want to spread the word about AddMovement and the knowledge about AddSeat internationally – both to individual buyers, but also broaden the knowledge to big companies. In addition, I am very excited about receiving loans since it will enable me and AddMovement to do more and reach the goals I am striving for. Crowdfunding is more than funding, it brings you ambassadors and spreads the word about the business. The campaign has been live on FundedByMe for three days now, and many people have already now shown their interest. Crowdfunding can help me reach my goal!
You have won many awards – tell us some more! Did any of them make you especially proud?
In 2014, I became the Swedish Female Innovator of the year, which was a great milestone for me, since I have put lot of effort into making my ideas into a company. I got a lot of publicity and some commitments followed, which of course has been very fun. Also, now in September ”Tekniska Museet” in Stockholm will have an exhibition for children to be inspired to create and innovate. AddMovement and the AddSeat will be presented at the exhibition which I am both proud and excited about. It shows that any has the possibility to change our society a little bit and it encourages people to take the next step into making it real.