Are there any crowdfunding campaign tips that can help your financing round on FundedByMe succeed?
The answer to both these questions is yes…there are quite a few. We asked our Chief Marketing Officer, Susan Sjölund, to share her best crowdfunding campaign tips with you.
We are, after all, in the business of helping our entrepreneurs succeed!
FundedByMe Crowdfunding Campaign Tips by Susan Sjölund
Tell your story! Always remember that your supporters are supporting you as much as they are buying into your brand or campaign! They want to know who you are. Share with them your passion, your motifs and, most importantly, your vision! Don’t be afraid of getting personal (without turning it into an episode of The Jerry Springer show, of course!)
Tip: A good head and shoulders photograph of yourself – and other team members – make it easier for your audience to connect with you and your project.
In it to win it? Humility is a virtue, but too much humility won’t get you very far at FundedByMe! Go all in and make sure you have the best presentation possible – it is this that stands between a successfully financed campaign and having to go back to knocking on the VCs’ doors. Ensure you are 130% pleased with your presentation before hitting the ‘submit’ button. And don’t forget to maintain a steady tempo during the entire crowdfunding period – regular updates and messages to your fans and your supporters will show commitment.
Tip! Be sure to visit your user dashboard at least once a day. That way you can make sure you have total control over your presentation and you will also be able to make the necessary changes to your campaigning plan if the money isn’t pouring in.
Share! The fact that you are represented on FundedByMe is bound to generate your crowdfunding campaign a lot of positive attention. But take it a step further by marketing your project trough social media and telling your extended network – even total strangers on the street – about your project, referring them to your FundedByMe campaign page.
Tip! Marketing not spam…Make sure you are personal and nice in how you present your project to your target groups. If someone is not interested, move on. We are not fans of spam.
Makes sales not war! Sell your project! If you don’t seem to believe in your own project then who will? If you believe you have the recipe for world peace, the end of famine or something even cooler than the new World of Warcraft, tell the world! Your passion and energy will get others fuelled up to support your campaign.
Tip! Confidence and a sense of humour makes a great mix! Make sure you don’t get too pushy and impersonal in your sales pitch.
Take a couple of extra minutes to make sure that your presentation is just right – spelling misstakass makess you lok indifferent and you’r presentation uncommitted… yawn… and the result will ultimately be bad crowdfunding karma. Your future supporters need to know that you are serious and committed to your project.
Tip! Let someone else read your presentation before you go live and consider presenting a short private campaign pitch to that person to make sure your arguments are up to speed.
…aaand action! Having a good presentational film is crucial for receiving funds! There is no need for expensive camera equipment or fancy editing software; the only thing that is really important to have is some old-fashioned heart and soul! In doing so, your viewers will want to help you because they understand how much it would mean to you!
Tip! Build your structure for your film from the questions who, what, where, how and why? This meaning: Who am I and who is the team behind my idea, what do I want to do, how will I do it and why am I doing this?
Make yourself available by having the correct contact information posted on your FundedByMe campaign page and ensure that you don’t post too many different options for contacting you. Simply choose one or two ways that you know you regularly check – this way your supporters will be assured that you will get their messages. It is also good to have links to your profile pages across the social world – Facebook, twitter or blog.
Last but not least, what are you giving back? Take time to consider what your supporters should receive for their commitment. The more appealing things you have to offer the more supporters you will get. This is a fact – everybody loves a bargain! Help someone reach their crowdfunding campaign dream and receive a limited edition T-shirt? Yes please!
Tip! Create unique things/services for your FundedByMe supporters. Create and maintain a high factor of exclusivity in what you are offering and people will know that you appreciate their help!
Do you have any other tips that we should know about? Why not leave us a comment and tell us what worked for you?