Meet founder of Drymo, Martin Hiller

Meet founder of Drymo, Martin Hiller

martin

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?

My name is Martin Hiller and I am an inquisitive innovator who loves smart solutions. Exploring new areas is a natural progression rather than an obstacle. I am a chameleon who finds myself in all situations and completes all tasks with passion and my name is Magnus Axelsson and I am a passionate craftsman who balances my industry knowledge with an enthusiasm for innovation. I am a businessman with a mind for finance and investments.

How did the idea for your campaign come about? Describe what your campaign does.

AB Hicet’s flagship, Drymo, is a self-sealing expander for installation in wet areas. Drymo’s simplicity creates security for the craftsman and the end user. Drymo expands partly behind the hole to create buoyancy (as is own rule) and partly in the hole to close it tight. It makes installation simpler, faster and safer.

In 2009 I went see to my childhood friend Magnus with a thought about how we could solve a well-known problem. This was the start of a product what we now call Drymo. Drymo is both patented and approved and our ambition is to internationalize the product when we have a good spread here in Sweden. Drymo is fully owned by AB Hicet but it is developed in close cooperation with leading market players. The challenge is not to sell the product to retailers or to informed craftsmen but rather getting the product from the store shelf to broad users. We are now looking for people who want to be a part of this.

 

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Why did you decide on crowdfunding? What about FundedByMe appealed to you?

Crowdfunding, also called “folkfinansiering” in Swedish, is a method for entrepreneurs to find funding for their products/services by appealing to a large number of stakeholders, who with a small investment per person will achieve a sufficient amount of capital to move forward with i. e. the product developments or internationalization of the company. By crowdfunding a special target group of investors, who also acts as ambassadors for the company, will be extreme valuable when new products will be launched. The excellent tool for this is FundedByMe!

Talk us through your campaign on FundedByMe – what are you planning on doing to maximize the exposure and ensure success? What can our readers look forward to seeing from your campaign?

AB Hicet wants to
– Increase the market shares of Drymo in Sweden
– Invest in a broader product portfolio
– Introduce Drymo to the international market (export the products)
By targeting the craftsmen within VVS and Building sector we will have 200 ambassadors for our products. They will use the products as professionals, they will network the products and they will buy the products for their own business.
We need capital for initial investments in typed bound tools for producing of new products and costs for patent, tests, license, etc. as well as costs for marketing the products abroad.

Why should our readers get involved in your campaign?

– You be a part of an interesting company’s development by owning share/s
– You will follow an unique product’s introducing on promising domestic and international markets
– You will receive a start-kit of a value of 700 SEK
– You will be a hero among your colleagues by own and use unique products

 

Crowdfunding Entrepreneur and Author Johan Norberg

Crowdfunding Entrepreneur and Author Johan Norberg

Johan Norberg

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?

I am a historian of ideas and writer who works with many different forms of media to promote what I think makes the world go around – individual freedom and economic and technological progress. So I write books and columns and I lecture and produce documentary films: And I do all of this on a freelance basis, which has always been a personal ambition. I want to be in charge of my ideas and my time and control the process, and have no one above or beneath me.

Why did you decide on crowdfunding? What about FundedByMe appealed to you?

It was the easiest choice ever. Since the book that I am writing is about the power of connected crowds who organise without organisations, to disrupt everything. And that includes crowdfunding – I thought the production and funding of the book should be part of what I write a book, a result of the process that I am celebrating. I put my money where my mouth is, basically, and I am delighted that so many people believed in it.

FundedByMe appealed to me because friends of mine had already used it and recommended it, and it seemed like both a simple and useful platform.

Talk us through your campaign on FundedByMe – what were some of the highlights and what activities did you do to help ensure that your campaign was successful?

First of all I used my position in social media, most of all Twitter and Facebook, both to find donors, but also to get the story out there. And then I talked to them and journalists about the bigger story of the campaign – that I did it to prove or challenge my theory of the power of crowds, and that this is part of a bigger trend. And then the incredibly quick success of the campaign became a story in itself, so others wrote about it and spread the message.

What was the best part about running a campaign on FundedByMe?

The best thing was the excellent and rapid assistance I got from Cathrine Åsklint and others at FundedByMe every time I ran into problems or needed to understand something that was new to me. When you are in strange, new territory, that’s extremely important.

And what was a challenge about running a campaign on FundedByMe?

The biggest problem was getting things done through PayPal, since I got more donations than we expected and my account was temporarily closed according to EU regulations, but that is not really because I worked with FundedByMe.

Would you recommend other entrepreneurs to consider crowdfunding – and FundedByMe – for their financing needs? Why? Any tips or advice to those considering it?

Oh yes, I am sure that this is the future. The chance that we will find that extra someone with all the capital we need is nothing compared to what happens when we are able to ask everybody, and use the accumulated interest from the masses. But I think it’s very important to build a presence and contacts via social media before that happens.

Now that your crowdfunding campaign has closed, what’s next?

Well, I’d better write that book now, right? It’s actually quite a responsibility. It used to be that I would only disappoint a publisher if I wrote a bad book, now I would offend all those who believe in me!

Johan Norberg’s (crowdfunding entrepreneur) campaign closed at over 200% of goal, raising ca €23,000 for him to write his book. You can see his campaign here and find other campaigns to back in our browse section.

Lillagunga – A reinvented wooden swing

Lillagunga – A reinvented wooden swing

We loves sharing stories of entrepreneurs. Here is one about Lillagunga.


1. Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?

My name is Anton Stenfors and I’m the founder and CEO of Finnish design company Uniq Works. Creative work and development has followed me through my career, and gradually has become a special area of interest and motivation for me. Usually I tend not to spend too much time on hopes and dreams, but my goal is to create a company with products considered unique, and highly appreciated around the world.

 2. How did the idea for your campaign come about? Describe what your campaign does.

 We’re about to launch a new model called Lillagunga Toddler, and we wanted to integrate our end-users in the process. Instead of offering a ready product we decided to approach our customers with realistic 3D visualisations – a vision which will become a reality with the support of funders!

3. Why did you decide on crowdfunding? What about FundedByMe appealed to you?

 Crowdfunding seemed like the best and probably only alternative for us. FundedByMe was a great alternative as our main focus area currently is in within Europe, and Scandinavia in particular.

4. Talk us through your campaign on FundedByMe – what are you planning on doing to maximize the exposure and ensure success? What can our readers look forward to seeing from your campaign?

We are actively using all relevant marketing tools and services particularly in social media to reach our audience. We believe our content and offering is appealing so we try to emphasize on that. We are targeting our efforts to potential of funders and influencers we know have the best profile and strive to get them to our campaign page.

5. Why should our readers get involved in your campaign?

Funders have the opportunity to become the first owners of a Lillagunga Toddler swing, a product we believe is quite extraordinary. We hope people will get exicted about being able to take part in a product development process, and that they see value and reason in supporting a promising start-up.

6. Which success story on FundedByMe has inspired you most? Why?

There are many, but personally I admire most those who have come up with something personal and original, and have managed to present it in a simple but attractive way.

Visit the Lillagunga campaign here.

High Heaven – A social network for women in Extreme sports

High Heaven – A social network for women in Extreme sports

Crowd investment entrepreneur Nina Nordling High Heaven (225x346)

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?
I am Nina Nordling, the Founder and CEO of High Heaven, and current crowd investment entrepreneur on FundedByMe. At High Heaven we have a lot of passions, hopes and dreams! I started riding motocross a couple of years back and discovered I just loved everything to do with both adrenaline and entrepreneurship, especially social entrepreneurship. I co-founded a motocross team for women and got really interested in the action sports industry, also being active in skate, surf and a ton of motorsports. I soon realized that little was being done for girls and women in this segment, and I decided to change that. I quit my job and went all in with High Heaven!

Our dream is that High Heaven will provide inspiration, information, and a great network so that girls and women dare try new sports, excel in their sports and get engaged in the action sports community. The day that young girls choose action sports with confidence and pride, and the industry is 50-50 men and women, then maybe I will go on vacation and relax for a bit.

 

How did the idea for your campaign come about? Describe what your campaign does.
We love the concept of letting the crowd own a piece of the action! We are launching HighHeaven.com, the world’s first international action and extreme sports website for women and we want to be owned by our crowd. We are funding the last stages of development as well as the launch itself, and we welcome all that love entrepreneurship, ventures and adventures to support and be a part of this cool journey.

 

Why did you decide on crowdfunding? What about FundedByMe appealed to you?
The awesome thing about crowdfunding is that it shifts the power to decide what ideas and businesses deserve support, from the big VCs and angel investors to the actual crowd! Now anyone can become an angel investor and support with as much or as little as they like, getting a unique chance to be involved in a startup together with passionate entrepreneurs.

 

Talk us through your campaign on FundedByMe – what are you planning on doing to maximize the exposure and ensure success? What can our readers look forward to seeing from your campaign?
We are going to be featured in some relevant blogs and magazines, which is pretty cool, and we are doing some live events including the HighHeaven-Snowboarding-HotChocolate-Pulka-Brainstorming-Skiing-Marshmallows-Hangout at Stockholm’s Hammarbybacken on the 1st of February!

We invite current and new crowd investors to a fun day of outrageous outdoor activities, All are welcome!

 

Why should our readers get involved in your campaign?
Because we kick ass and we need your help to continue to do so!

 

Which success story on FundedByMe has inspired you most? Why?
Virtuous Vodka: they had a great campaign with live events that really included their crowd and got them engaged. I would also like to mention a great crowd investor, Patrick Stahl, who has supported a lot of campaigns and entrepreneurs, that’s really something!

 

Keep on kicking ass! And visit the High Heaven campaign on FundedByMe here.

Meet Curro Villarreal Acavedo of Naturix – Fish farm

Meet Curro Villarreal Acavedo of Naturix – Fish farm

My name is Curro Villarreal Acavedo and I am the founding partner and CEO of Naturix Iniciativas S.L., which is the holding company for Naturix Aquiculture S.L. I am also a Spanish Crowdfunding Entrepreneur now that the Naturix campaign is live on FundedByMe! I am a technician in Marine Cultivation with a degree in Marine Sciences, and over 20 years of professional experience in this field, working in both the public and private sectors.

Spanish Crowdfunding Entrepreneur Curro Villarreal Acavedo of Naturix

I am passionate about my family, my work and human wellbeing. I want to do my part in making sure my children’s generation have access to healthier food than what we have today from intensive industrial food production which carries heavy levels of toxins and allergens and is very harmful to the environment. I want to be a driver in providing food security and environmental security which is under serious threat because of actions of mine and previous generations – we are indebted to the environment and future generations. This is why I am dedicating my work to what I know best, which is aquiculture, but creating an innovative and disruptive model which combines ecological aquiculture as a base to provide a sustainable multifunctional set of products and services. These are underpinned by organic fish cultivation, through to commercialisation of fish products, recreational fishing, eco-tourism, education and R+D+I (Research, Development and Innovation). The vision is to offer healthy food and healthy lifestyles, and most importantly connecting people with the source of their food and their livelihood, which in my view is Mother Nature and those that ‘work the fields’.

Through recovery of abandoned aquiculture farms (of which there are almost 200 only in Spain), we hope to recover the inhabited rural areas, create local employment, recover the littoral zones, wetlands and river basins, and in this way attract more people and wealth to the countryside. Through education we can learn the importance of our diet to our wellbeing and the importance of a healthy environment and a just society – which is essential for our livelihood.

My dream is to bring the Naturix vision into the consciousness of as many people as possible and to also encourage similar sustainable business models to be adopted in other sectors. Obviously we are only one of the millions of others who are part of this growing environmental and social awakening.

 

How did the idea for your campaign come about? Describe what your campaign does.

Since 2006 we have made a great deal of effort to recover, renovate and equip the Valderrebollo aquatic farm in Guadalajarra – what was an abandoned conventional fish farm in the pristine historic cultural valley of the Tajuña river. However at that time there was no Organic certification and accreditation body in Spain. Through extensive policy effort working with local and national governments, by 2011 we achieved Organic certification for production and elaboration of aquatic products, in line with European Commission standards.

By the end of 2012 we had operationalized our elaboration hall – the first Organic certified aquaculture transformation & elaboration hall in the Iberian Peninsula. As there is no access to organic Trout eggs in Spain, we have had to import larvae from abroad – both costly and unsustainable and contrary to our philosophy to have a completely ‘local and closed cycle’ of production. As such we decided on the current Growth and Improvement project for 2014, which is to create our own hatchery. So in 2013 we ceased the culling and sale of our fish to ensure we can use them as reproducers to create our own hatchery.

As of today, in the onset of the first winter cold spell, our Trouts have fertilized eggs and we have collected thousands of organic eggs and these will be stored in hatchery batteries where they will transform to larvae and later move to our pools where they will grow into full-sized mature organic Trouts. So, for the first time we will be creating a fully closed production cycle ready to commercialise by September 2014. This is why we need the financial support to see us through this challenging transformation period.

Spanish Crowdfunding Entrepreneurial Team, led by Curro Villarreal Acavedo of Naturix

Why did you decide on crowdfunding? What about FundedByMe appealed to you?

I met Miguel Ángel Trujillo, the General Manager of FundedbyMe in Spain, through a common friend and very soon it became clear that this model for raising investment is very well suited to our ideals – that is to as much as possible avoid the centralised financial sector and work directly with people. This is in line with our food production focus to bring local food directly to consumers, by direct sale or through farmers or social markets, or specialised stores. Ideally we envisage our investors also being our consumers and that would create the perfect synergy to invest in what one consumes, creating a highly efficient channel to market – this is why we would for example offer special access prices to our investors. Clearly, FundedbyMe is has a very interesting international outlook with a wide and fast growing membership base which is in line with our Global and multi-cultural vision.

 

Talk us through your campaign on FundedByMe – what are you planning on doing to maximize the exposure and ensure success? What can our readers look forward to seeing from your campaign?

We are using the typical channels of communication such as traditional media and new media, social networks etc. to bring awareness of our project. We are also speaking to a number of specific investors who are interested in our business model and we are also going to encourage them to invest part of their fund through the Crowdfunding channel in order to participate in this social community based approach. They will also save on red-tape and commissions typical of most traditional investment channels. We expect that by the end of January the campaign will take good pace and we expect to reach the 30-40% target, by which type we invite the more risk averse individuals to look at joining the investment drive.

 

Why should our readers get involved in your campaign?

There is ample evidence and publications on the growth of Aquiculture worldwide, compared with its relative low adoption in Europe, especially low in Spain. This fact is echoed by recent policies coming down from the European Commission through to regional governments which are providing up to 80% grants (in the form of non-reimbursable subsidies!) for investment in this sector – through the new Common Fisheries Policy. Indeed we are certainly making use of these subsidies, which is also a great opportunity for investors to leverage this injection of capital by only putting up 20% of what is required for our expansion. There is no doubt that in the next few years aquaculture, and specifically ecological organic aquaculture, will be a major source of food production in Europe. In fact the Food and Agriculture Organisation of the UN considers this to be an essential way forward to achieve food security in a world with fast growing population that is environmentally challenged, especially because of Climate Change. Worldwide at present aquaculture human food supply has reached the same level (by tonnage) as all aquatic organism caught from the wild!

View the Naturix campaign on FundedByMe here.

Meet Jesús Santos, Crowdfunding CEO at Brokerstars

Meet Jesús Santos, Crowdfunding CEO at Brokerstars

Jesús Santos Crowdfunding CEO at Brokerstars

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?

I’m a serial entrepreneur in computing and Internet companies including www.ibex.com, euskocenter (ecommerce & ebusiness) or Netizar, and lately my new passion is as Crowdfunding CEO for the gaming company Brokerstars and its Financial Social Games products. After working in the computing business for small and large companies in Spain for the past almost 30 years, I understand that tech projects have huge challenges. It’s necessary to educate people and give them easy and safe tools to run their tasks.

 

How did the idea for your campaign come about? Describe what Brokerstars does.

Brokerstars is a social gaming company, so we help regular people discover and enjoy financial markets. Our crowdfunding campaign will focus on our Financial Social Games – we’ll publish some simple games on social networks: Twitter, Facebook, etc, but making Market information “playable” is not an easy question, it’s not only a technological challenge, instead it’s a necessary to know how and what make people play. The answer is our own dream team: Edu designing games, Jaime working the financials, and Susana, Gorka & Keldor developing games and operating the game servers.

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Why did you decide on crowdfunding? What about FundedByMe appealed to you?

In games we see the natural way to learn and to acquire new skills. Equity crowdfunding is a kind of serious game in which regular people can be part of a project by making small investments. Since our inception we figured that a game buying company’s real shares and simulating the stockmarket would be easy. It was not so simple, but in the FundedByMe platform we have made it real. We found the necessary control to offer warrants to the crowdfunders.

 

Talk us through your campaign on FundedByMe – what are you planning on doing to maximize the exposure and ensure success? What can our readers look forward to seeing from your campaign?

Financial Social Games will be all over Twitter and Facebook! Our team believes in games as a way to excite people about the concepts of gaming – and getting them to love Brokerstars. All the crowdfunders at FundedByMe are going to be part of our company and also will be free players of Brokerstars games. They will receive 1,000 Brollars (Virtual Coins) for free, and while playing they can win €10 discount coupons and other rewards – it is easy to win prizes on Brokerstars.

 

Why should our readers get involved in your campaign?

Banking and Markets concerns us all equally in the world. No matter where you are from or where you live. Like Fashion and clothing, we all use them every day. Economic movement affects us in our daily life. However, most people don’t have any skill on financials, they are not familiarized with the Stockmarket, but they need it. Crowdfunders, participating at Brokerstars, will help us educate regular people about a new and comprehensive playable way to gain skills and enable everyone to understand some banking products and Markets movements. Free Financial Social Games is a way to empower people about financials.

Jesús Santos Crowdfunding CEO at Brokerstars

Which success story on FundedByMe has inspired you most? Why?

The FundedByMe platform offers exciting projects. Some of them focusing on lifestyle and sustainability are really inspiring business for us. But we were looking at the FundedByMe project itself, the way the company started, the tools they proposed and how they found initial investments. We have a similar vision. We propose tools for regular people, to create, to run ideas and find knowledge. Financials are very important in our modern lifestyle. New organizations and tools are necessary to understand the world around us, to improve creating value and to empower people.

 

View the Brokerstars campaign on FundedByMe here.

Spain’s Crowdfunding Entrepreneurs – Ángel María Herrera & Bettina Gallego Tolkmitt

Spain’s Crowdfunding Entrepreneurs – Ángel María Herrera & Bettina Gallego Tolkmitt

We have the distinct pleasure of currently hosting one of Spain’s leading entrepreneurs on FundedByMe during his Equity crowdfunding campaign for Samastah, a platform that provides integral solutions for finding personal balance. We caught up with Ángel María Herrera and his business partner Bettina Gallego Tolkmitt to find out more about their crowdfunding aspirations.

Ángel María Herrera on FundedByMe

Introduce yourselves – what are your backgrounds, what are you passionate about and what are your hopes and dreams?

Ángel María Herrera – Founder: I am a serial entrepreneur, and a former consultant with a background in technology, setting up businesses such as Medios y Redes, Influenzia or Bubok, the online publishing platform. As co-founder of Fundación Iniciador, I am dedicated to promoting innovation and entrepreneurship around the world. Additionally I am a father, a techie, a storyteller and a pioneer in differential technological development at the service of personal dreams.

Bettina Gallego Tolkmitt – Founder: I am inspirational and polifacetic, a former investment fund manager with background in business administration, having worked for over 14 years in the financial sector in New York, London and Madrid (JP Morgan, Goldman Sachs, Inversis Banco, holding an MBA from The Wharton School). I initiated my own adventure as a coach (NLP Academy formed by John Grinder), speaker, yoga teacher (Sivananda), and business angel of entrepreneurs. My passion is to learn and contribute to development.
How did the idea for your campaign come about? Describe what Samastah does.
Ángel María Herrera: It all began the day I suffered an accident that changed my life. After that moment, I decided to live a life focused on what is really important and what matters. I then initiated a journey towards personal balance, inspired by great teachers and professionals. I had the vision to integrate my passion for technology and entrepreneurship with the quest for personal growth. In that exact moment, the seed of the idea of SAMASTAH got sowed.
Bettina Gallego: After a successful career for 14 years at investment banks in New York, London and Madrid, I felt a strong urge to find the purpose behind existence. In parallel to my former work as a fund manager, I started searching for meaning 10 years ago – a journey that would radically transform my life.

We both share this journey from success to significance. For us Samastah has become a way to give back part of all the gifts we’ve received in life, and an opportunity to help and contribute to the balance and happiness of others, following the inspiration of this ancestral invocation:
The vision is to become a world-wide reference for self-balance. The first venture will be an online game. The game is a transforming adventure of personal discovery towards a better version of you. It identifies abilities, passions and specific needs for each user, but as well possible areas in need of improvement.
The innovation lies in combining strengths of main players, by offering an integral solution addressing balance of body, mind & spirit, plus a focus on gamification that adds a new fun learning experience to it all.

Why did you decide on crowdfunding? What about FundedByMe appealed to you?
We decided on Crowdfunding because we wanted to give everybody the opportunity to be able to participate in funding an idea as universal and as social as Samastah. Crowdfunding is directly related with the spirit of Samastah – that of wanting to build up a community and share a dream. Also, crowdfunding helps to communicate the Samastah project to the world while helping us to gather future participants in the Game. We loved the idea of FundedByMe, specially the offer of a European network and being a fast-growing platform, and important was also for us that we share the same values.

Talk us through your campaign on FundedByMe – what are you planning on doing to maximize the exposure and ensure success? What can our readers look forward to seeing from your campaign?
In general, campaigns are challenging and exciting at the same time, there are moments of truth…we offer our complete focus on the existing campaign: expertise, network and communication via all possible media channels. Everybody who participates with equity crowdfunding in Samastah can be part of an ever-growing community of people wanting to live more accordingly with who they really are, learn to be in balance and feel more harmony and happiness, being then ready to help others and contribute to increased global balance and happiness.

Why should our readers get involved in your campaign?
Maybe you think you could be more fit or…eat healthier…improve your intellectual skills…control your emotions…heal your relationships…boost your self esteem…sleep like a baby…lower your stress levels…improve your love life…have a more exciting life?

We are collecting the most effective tools and wisdom from top notch experts on matters of BODY, MIND and SPIRIT. We add a big dose of artificial intelligence, neuropsychology and state of the art technology and then deliver it to you, in a fun and accessible way.


Which success story on FundedByMe has inspired you most? Why?
We like several campaigns, but our favourite has to be Finnish Beibamboo, a brand that helps hospitalized children to recover faster (and saves staff time and the cost of hospital equipment). We like it because of its social contribution.

Eggs Inc – the story behind this Equity Crowdfunding success

Eggs Inc – the story behind this Equity Crowdfunding success

Dan Lorentzon - Eggs Inc.

 

Eggs Inc. recently closed their Equity Crowdfunding success story on FundedByMe, reaching 47% of their total funding goal – enough to get this healthy fast-food alternative up and running. We caught up with Dan Lorentzon from Eggs Inc to find out what they loved about running their crowdfunding campaign, what crowdfunding challenges they ran into and what’s next for Eggs Inc and its 82 new crowd investors.

Eggs Inc Equity Crowdfunding success

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?

I have worked in advertising, as a copywriter, for almost thirty years. And everyone who has been in the business knows that the best jobs never got published – mostly because the client didn’t understand the greatness in what he or she had seen. This is why I want my own brand. Now I get to do what I think is best and I have no one to blame if I fail. And Eggs Inc. will be an Equity Crowdfunding success!

 

How did the idea for your campaign come about? Describe what your campaign does.

If you work in an advertising agency (or probably any kind of office) you are likely to have breakfast brought there every now and then. In Sweden that means sandwiches, always. But if you try to avoid carbohydrates, which about half the Swedish population does, that’s impossible. Because you can’t buy anything else than sandwiches anywhere. And when it’s time for lunch on the town it’s the same thing. If you don’t like a salad you have to skip the pasta, the potatoes, the rice…

I love eggs in all forms and eggs would be perfect for my breakfast or lunch. And I am not alone to think like this. So we will be the first fast food chain totally focusing on egg dishes.

But the road from idea to reality is a long one and for a copywriter who can’t cook or has a clue on how to run a restaurant that could be a problem. The answer was my own dream team of three highly qualified guys with different skills. Kent has 18,000 hens that lay a lot of ecological eggs, Fredrik works with revenue management and knows everything about making restaurants profitable and Andreas was awarded Chef of the Year in 2002 in Sweden. So this will happen!

 

Why did you decide on crowdfunding? What about FundedByMe appealed to you?

I saw Dragon’s Den on TV. I saw the tough venture capitalists persuade the entrepreneurs to sell their dreams and tell them how to run their business, just to make a fast profit. Maybe they did okay anyway but that’s not how we want to do it. We want to make all the decisions and build our brand in the time it takes.

In crowdfunding you invest most of all with your heart. You see a good idea and you want to help make it happen. If you eventually get rich that’s nice but it’s usually not the main motivation for getting involved. Like I did when I invested in Nerdy by Nerds Jeans.

 

Talk us through your campaign on FundedByMe – what were some of the highlights and what activities did you do to help ensure that your campaign was successful?

The team at FBM was very helpful and very fast to assist us whenever we had questions. Since no one had ever heard of crowdfunding, this backup was very important to get us started. 

Besides producing an interesting presentation our best action was an offer to our investors. All of them, regardless of how much they invested, will get 12 free meals for 2 persons. So if someone invested SEK 1,000 and buy 24 of our SEK 75 meals they will get SEK 1,800 worth of food. And we get a lot of new guests! So it’s win-win for us and our investors.

 

What was the best part about running a campaign on FundedByMe?

The absolute highlight is the fact that so many people saw us in such a short time. FundedByMe is a new phenomenon in Sweden, but they gave us more traffic than we could ever dream of and eventually 83 new partners/ambassadors. That impressed us.

 

And what was a challenge about running a campaign on FundedByMe?

That we didn’t know what to expect or who we actually were talking to. I think my background from advertising made it a little easier for us but since we hadn’t heard of crowdfunding before it was definitely a challenge. And a response rate of around 10% is extremely good where I come from.

 

Would you recommend other entrepreneurs to consider crowdfunding – and FundedByMe – for their financing needs? Why? Any tips or advice to those considering it?

I would definitely recommend it. But I would also strongly recommend that the idea you try to get funded must be a good one. Remember that your investors are buying with their hearts, so if you want to open a grocery store there might be better ways to get funding.

 

Now that your crowdfunding campaign has closed, what’s next?

Our concept is ready to be launched and the only obstacle right now is finding the address. We need a place to open in the centre of Stockholm. So if you know of any vacancies…Get in touch!

Eggs Inc Equity Crowdfunding success

Nerdy by Nerds – Entrepreneur Q&A with Peter Arneryd

Nerdy by Nerds – Entrepreneur Q&A with Peter Arneryd

Peter Arneryd from Nerdy by Nerds Jeans on FundedByMe

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams? 

My name is Peter and I am from Malmö Limhamn in Sweden and I am part of the founding team of the Swedish jeans brand, Nerdy by Nerds Jeans. I have always been interested in quality clothes so when I was younger I used to study the history of every garment I was buying. My dream has always been to create something that other people would want to use or be a part of. I simply want to be a inspirational person and a role model and with NBN we are able to bring back solid craftsmanship to the world of fashion – in Sweden and beyond.

 

How did the idea for your project come about? Describe what your project does.

We loved clothes and we wanted to work in the fashion industry in some way. The easiest way was – and is – to open up a webshop, but we didn’t want it to be easy. We wanted to create something that we could call ours so we could be hundred percent proud of those product we would be selling. We loved the history of clothes and jeans, of course. There was this moment where my business partners and I realised that we wanted to create our own jeans produced in the old-fashioned way. When we started to produce our jeans we came up with the idea that all our customers should be a part of the production. So this lead us to the idea of how our store would look like – in our stores we want our customers to be able to see, hear, smell, and participate in the production process. Each pair of Nerdy by Nerds jeans is unique and traceable, so that you will always be able to tell when and where they were made.

Nerdy by Nerds factory shop

Why did you decide on crowdfunding? What about FundedByMe appealed to you?

Before we have heard about FundedByMe had we discussed the idea of doing a crowdfunding round on Kickstarter, the largest reward-based platform in the US. But we met the team from FundedByMe at a regional event here in Sweden and, with our goal of attracting the Swedish market, the fastest-growing crowdfunding site in Europe seemed perfect. On top of everything, the passion and energy of the FundedByMe team was great, which made ​​the decision a lot easier.

 

What was the best part about running a campaign on FundedByMe? And what was a challenge?

Doing a crowdfunding round is very special. it’s like starting a new company where everything you do has to be focused on the crowdfunding campaign. Before we went live, we thought that crowdfunding would fix itself. That was not the case, every hour of the day one of us spent on our crowdfunding campaign on FundedByMe. It took a lot of time – even more than you could ever imagine!

Even if crowdfunding is an online investment platform you still have to be out there in the real world to meet people. We almost lived in Stockholm for two months to meet potential investors. One of the difficult parts of crowdfunding is getting to the actual money. People find it easy to subscribe that they want to invest, but when it comes to paying and transferring the money, it is harder.

The best thing about crowdfunding is all the partners we got to know along the way. Many of our investors want to help us with PR, photo, film, music and much more, which is incredibly fun. Another great thing is the marketing and brand exposure you get with a really awesome campaign. We have been featured in pretty much every morning paper in all of Sweden. Importantly, you shouldn’t forget that all of our investors are also our biggest ambassadors. They are talking, wearing and spreading the news about Nerdy by Nerds Jeans out there. That is priceless.

Nerdy by Nerds founding team

Would you recommend other entrepreneurs to consider crowdfunding – and FundedByMe – for their financing needs? Why? Any tips or advice to those considering it?

I would absolutely recommend crowdfunding and FundedByMe to other entrepreneurs. The combination of investments and marketing makes for an amazing part of the the next phase in business. The best tip is to spend many hours on planning your marketing strategy before you roll out your campaign. And then, once you are actually on the platform, to take the time to be very active – be in touch with your investors, answer questions, be out there promoting your brand. It takes a lot of time and energy to get the best result, but it is absolutely worth it in the end.

 

Now that your crowdfunding campaign has closed, what’s next?

We recently opened our first shopfactory in Malmö, our hometown. The next step is to take NBN to Stockholm and opening up a shopfactory there as well. Our brand is going places – watch this space!

Nerdy by Nerds on FundedByMeView the Nerdy by Nerds campaign on FundedByMe here.

 

Finnish Crowdfunding Entrepreneur Q&A – Lastu

Finnish Crowdfunding Entrepreneur Q&A – Lastu

In the FundedByMe office there was big buzz when we received the application from Finnish crowdfunding entrepreneur Sakke Arffman with his beautiful Lastu-designed cases for smartphones and tablets. Not only are the designs beautifully in their Scandinavian way, but all materials are ecologically friendly. We caught up with Sakke to ask about his campaign.

Sakari Arffman from Lastu is a Finnish Crowdfunding Entrepreneur

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?

My name is Sakari Arffman. I am a 26-year-old entrepreneur from Oulu and the co-founder of Droplet Hitech Design. My previous experiences in laser techniques, sales and product design were a crucial factor in creating the Lastu concept. I have always been passionate about the environment and technology. Because I live in Oulu, the most advanced city of Finnish mobile technologies, I have always been among the first to witness the innovation processes within mobile technologies. The environment has always been a great part of my life. Nowadays it helps me to recharge and create new ideas.

When we founded our company, my goal was most of all to build up my dream. I wanted to create something that was typically me and to create new, useful things that also bring joy to people’s lives. By combining things that are dear to me I wanted to create something new that was typically me. Along the way I have realised that my dream is not the same as it was before, but it has changed among the entrepreneurship. Perhaps it is not as essential to achieve the dream than it is to live it.

How did the idea for your project come about? Describe what your project does.

We discussed the newest mobile technology products and accessories with the founding team of the current company. We contemplated why for example Apple iPhone users have a 5 euro cover in their 800 euro phone – something that may even ruin the original design of the product. We considered the accessories that we would be willing to use ourselves.

We realised that we wanted to make products that support the original design of the manufacturer, protect the device and also contrast the synthetic, consumable electronics by their choice of material. This coversation eventually culminated in the creation of Lastu; a company that combines two strong Finnish traditions in its innovation process: refining wood and mobile technologies.

Why did you decide on crowdfunding? What about FundedByMe appealed to you?

From the beginning our products have invoked interest and extremely passionate customers. Our retail network and our selection of goods are expanding rapidly. We are on the verge of aggressive growth, but we are not able to finance it on our own.

We believe that through the vast networks of FundedByMe and the operations model of Crowdfunding we will be able to find the investors who share the same values and interests in the environment and technologies as we do. This is important to us, because in our eyes Lastu is more than just a good business case. We also believe that a vast base of partners, in both geographic and quantitative sense, will aid as a great deal in our growth.