Mormor Magdas Ice Cream success story

Who can turn the opportunity to own shares in their own favourite Ice Cream factory. (some even bought them as gifts for their kids)



The Swedish magazine “Entreprenör” published recently a column describing how crowdfunding looks from an entrepreneur perspective. The author – Angela Håfström – is the CEO of the company called Mormor Magdas. In March she closed successfully her crowdfunding campaign at FundedByMe, raising €180 000 for  ca. 18% of shares of the company.

Not every successful campaign needs to be closed and overfunded in first couple of days. Mormor Magdas was live at  the FundedByMe platform for 45 days. In fact what counts is how much money you raised at the end, not how fast you did it.

“It was a bit scary during the time of the campaign. Some days were good, others were terrible and we felt that the campaign could not be so successful as we expected. But the last week was like a huge wave! It turned out in the end that there were many who wanted to become investors. In the last five days we reached 101 percent of our funding goal, while the first 40 days brought us only 39 percent.”

Mormor Magdas also benefited from non-financial advantages of crowdfunding.

“You can imagine yourself the positive impact it can have for our brand. Together with our shareholders we are really stronger. For hand on heart – it is thanks to the crowd the 142 new partners that Grandma Magdas Därproducerade ice cream is available today in many more places then before. Thanks to this, we can now keep growing, continue to create jobs and revolutionise the market with real, honest, tasty ice creams. This is what is called a success story!”

Read the whole article “So I managed crowdfunding” at the “Entreprenör” website.


FundedByMe: Crowdfunding Firm of the 2015 and one of the hottest startups in Sweden

FundedByMe: Crowdfunding Firm of the 2015 and one of the hottest startups in Sweden

To the 53 000 investors on FundedByMe; to the representatives of nearly 500 companies who have raised 100 000 000 SEK via our platform to improve your business, and to our followers, shareholders and stakeholders! We want to tell you one thing: YOU ROCK!

Today FundedByMe won the Global Award for Crowdfunding Firm of the Year 2015 by “Finance Monthly”. Just one business day ago “Veckans Affärer” listed us amongst the hottest startups in Sweden. Last week we broke the record in crowdfunding for the fashion industry. Carin Wester – a fashion company raising funds on the FundedByMe platform – raised the first 1 100 000 SEK in the first 7 hours. After 2 days investors committed 2 000 000 SEK to purchase shares. The campaign is still live and open for investments.

We would not have these successes without you. So from us to you, the FundedByMe team want to say one thing more: thank you for using our platform and supporting us in our journey.

congratulation letter

FBM at VA #21 hottest startup

We started with reward-based campaigns, then we started to offer equity-based crowdfunding opportunities. In February 2015 we launched loan-based crowdfunding (also know as debt-crowdfunding). Offering three types of crowdfunding campaign types makes us one of the unique platforms in the world. Furthermore, we are the only crowdfunding platform of Nordic origin that has branches in 6 countries on 2 continents. Users on FundedByMe come from 70 countries and the network is exponentially growing. So far the company has successfully funded some 500 companies from 25 countries.


Quick Facts about FundedByMe:

Founded: 2010

Co-founders: Daniel Daboczy, Arno Smit

No. of companies funded: 500

No. of countries companies originate from: 25

The amount raised so far: 100 million SEK

No. of investors: over 53 000

No. of countries investors originate from: 70

Possession of equity crowdfunding market in the Nordics: 83%

Awards: Finance Monthly Global Award, hottest startups in Sweden by Veckans Affärer”, Winner of the White Bull Bully Award. Winner of the prestigious Best Service Provider award. One of Wired UK’s top 100 startups. Nordic Best Service Provider, Startup Awards. One of the top 100 websites in Sweden by Internetworld. Winner of Digital Winners award “No guts – No glory” by Telenor Norway. Winner of Sollos Memorial fund for “An entrepreneurial initiative worthy of encouragement”.

Carin Wester beats a record in crowdfunding for the fashion industry

Carin Wester beats a record in crowdfunding for the fashion industry

Carin Wester – a Swedish fashion brand running its crowdfunding campaign on FundedByMe – has raised the first 110 000 euro in the first 7 hours. After 2 days investors committed 200 000 euro on its shares. This is almost half of the crowdfunding goal needed for global expansion of the brand.

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Watch the 5 minute video pitch by Anton Granlund, CEO of Global Retail and a major shareholder of Carin Wester

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This was the fastest raised 110 000 euro via crowdfunding in the history of clothing brands in Europe. Only 7 hours were needed to achieve this milestone. The next hours were comparably successful – after 2 days investors declared to spend double as much for the company’s shares.

Carin Wester, one of the so called Swedish fashion wonders, known for unique forms and silhouettes combined with premium materials – needs capital for its international expansion. A year ago Global Retail came in as an investor and management of the company with the aim of creating growth and profitability. Very shortly the company is opening its brand stores, mainly in Scandinavia, Germany, Japan and Bennelux, as these markets already perform well.

However, the company did not choose to go the traditional route, by trying to get the attention of major investors or venture capital companies. The more natural choice for them, turned out to be a crowdfunding – a way of raising funds that’s increasing in popularity, allowing a group regular people to individually invest small amounts in exchange for shares of a company. This method is very well suited for companies that already have a finished consumer product – something that anyone can relate to, see and feel.

“We want to partner with people who love our brand, like our existing customers who are good ambassadors and want to make this trip with us and also highlight our brand to possible new customers,” says Carin Wester, the founder and creator of the brand. She believes that this is the future way to seek investment and that more will follow their example.

“The secret of the success of the crowdfunding campaign by Carin Wester lies in their perfect preparation. They treat crowdfunding as their next marketing campaign, which it is. Building tension in social media, catching attention of journalists, refreshing information on their website – all these elements pay their dividends now. Crowdfunding allowed the brand to reach new customers and achieve the snowball effect” explains Daniel Daboczy, CEO and co-founder of the FundedByMe platform, on which the Carin Wester crowdfunding campaign is listed.

In the 10 years since the Carin Wester brand was founded, it has won numerous prestigious awards in its home market. Recently the company experienced a number of changes: the company structure was optimized, more focus was put into sales and services, products are more balanced between commercial and high fashion and all costs has been reviewed.

“Now we can see, we are facing the right direction and are ready for the next step in making Carin Wester more accessible to a wider market. This sales season is becoming a huge success with an increase of at least 200% compared to the previous year, which is proof that the changes made have had a positive effect. Long-term a turnover of 25 million EUR within 10 years is expected” says Anton Granlund, CEO of Global Retail and a major shareholder of Carin Wester.

Global Retail Group was founded in 2007 and has since then mainly successfully introduced and expanded a retail business together with G-Star Raw. Global Retail has focused on building the strongest sales force in Sweden and has for three consecutive years (2013-2015) been ranked the number one service provider in fashion retail. Alongside operating stores, Global retail has also successfully performed several consulting assignments, for example for Björn Borg.

Eggs Inc – this is how history began

Eggs Inc – this is how history began

This the history of how Eggs Inc was laid: a journey to France and discovering a niche. Five years later you can visit the world’s first healthy fast food restaurant on Regeringsgatan 26, Stockholm. 

– I wanted to open a restaurant but I can’t cook. It took me about a year to figure this out and find Andreas Hedlund, the Chef of the Year in 2002, Fredrik Önrup, the revenue manager, and Kent Jonsson, the egg farmer – says Dan Lorentzon, founder of the Eggs Inc.

What was the most difficult part about setting up their business? Well, you may be surprised: finding a location for their restaurant. Landlords usually prefer big players with well recognisable brands.

A survey from Svenska Ägg, the Swedish trade association of companies operating in the egg industry, says that 97 percent of Swedes like eggs. This means there is huge demand. Because of the nutritional value of eggs and the fact that Eggs Inc. doesn’t have direct competitors, the perfect recipe is created for a dynamically growing business. That’s why they plan to develop a larger franchise chain in Scandinavia first and then the rest of Europe.

Watch the short video about Eggs Inc.:

First ever loan-based crowdfunding successfully closed

First ever loan-based crowdfunding successfully closed

Our first loan-based crowdfunding campaign has closed! Several days ago Sushirullen, an ecological sushi shop, were funded 10 000 euro in the first ever loan-based crowdfunding campaign on FundedByMe. And they did it in only 56 hours!

29 lenders from 23 countries decided to lend to Sushirullen their money for 6 months. Why? Two main reasons:

  • They believe in the business model presented by Johan Falk, Sushirullen’s CEO and founder. A long roll of sushi that you can eat like a sandwich is a good idea, isn’t it?
  • The yearly interest rate of their investment is 14,33%. Negative interest rates in some other countries, makes this deal even better.


What’s more, the whole procedure is very user friendly – 100% online. It is also secure for lenders – they can see the risk indicator by Bisnode scoring agency and the risk indicator by FundedByMe which is calculated based on Bisnode and UC financial information. So the lenders are aware of the investment risk, but on the other hand know exactly when and how much they could earn.




Yoogaia pulls in €500,000 from venture capital.

Yoogaia pulls in €500,000 from venture capital.

Interested in raising funds for your own company and considering crowdfunding?
One of the biggest questions from entrepreneurs, does a crowdfunding round impact future fundraising?
How will other investors look at my company when I have 100’s of smaller individuals?

Those questions have now received a decent answer.

3 months ago Yoogaia listed on FundedByMe and raised just under €100,000. The success of their campaign has definitely excelled them into a different space and subsequently gone on to raise money from Inventure, a leading stage venture capital company based in the nordics.

Yoogaia will use the €500,000 to further establish themselves and help them establish their service abroad.

You can read the full Techcrunch article here.

Follow up on High Heaven; premier on their successful campaign

Follow up on High Heaven; premier on their successful campaign

“It is something exceptionally with entrepreneurs, we are very driven, ambitious and we do what we love!” says Nina Nordling, the person behind High Heaven. A platform for women with focus on adrenaline and to push the female role models forward.

Can you tell about the background story around High Heaven?
Without telling about the background first, what we want to do and are aiming for is to bring more adrenalin to women in the world.

The market in this area today is under-exploited, where women today has a huge interest and high engagement but nowhere to go. I have felt a frustration over this over a very long time now and every different platform that I have joined or had such huge focus on men.

Thats when I decided to do something about it so I did my own research on the market, saw a huge potential. High Heaven is a platform for women with an active lifestyle with focus on adrenaline. The platform is reaching all over the world, you can search on events and on places what and where you want to do.

Katja and Nina


When was the burning point when you felt like “This is really something we should do something about”?
When I realized things in the action sports market were evolving too slow. I arranged free motocross track days for girls and women who wanted to try dirt bike riding. No one believed there would be any interest, so I had a hard time getting sponsors. I’ve heard everything from “the pedals will be too far down”, “can they switch gears?”, to “shouldn’t you use small PW 50 bikes instead of big bikes?

Over the years, more than 400 girls joined us, and they all learned how to ride in one day. The idea of creating a digital meetup for women in action sports started forming.

Another time I went to a girls only skate night, when a mother and her daughter came in. They were there for the first time, so the mother asked her daughter what she wanted to try, and her daughter said: “Hmm… Skateboard!” I was so happy to see her stoke, but it quickly turned in to disappointment when the guy behind the counter replied: “I think you should do inlines instead, it’s much easier.”

This really is symptomatic of the issues of the industry: You can’t be what you can’t see! – So when people ask me why High Heaven is needed, I try to help them see the bigger perspective of womens health, of the development of upcoming generations .

Girl skiing

Cool! Is it angled towards girls or only girls that can do these activities?
It is aimed towards girls that are already in to, or just curious about, the active lifestyle of action and adrenaline sports. Anyone can browse all content on the website, regardless of gender, but if you want to join the forum and the conversations, you have to create a profile- and we only allow females in the community. There are plenty of other sites dedicated to men, so no one is left out. The site is completely free to use, and always will be.


Have you got more insights during your journey? Did you change something in your plan or communication?When I pitched to investors from Silicon Valley, they completely got the business idea. They saw a very clear niche – and when I explained that over 30 million women aged 15-40, like “action sports” on Facebook, they understood the need for female led and focused businesses in this field.

We thought about bringing hard money on board- But we want to solve social problems with traditional business strategies, and the revenue that we earn must never be gained at the expense of our values, so crowdfunding really made sense to us.


Who are you behind High Heaven? You are the one who started it, right?
Yes, I also have a co-founder, Katja Möller who is also CMO with a background in marketing and PR. We have grate help from some of our investors too: We have an awesome Interaction Designer Advisor; Joel Månsson, Economical Advisor; Virve Skullman and Business Advisor Niklas Hall.

We also have ambassadors for each sport, spreading the word and the stoke of cool events and content within their field.

High Heaven team


Can you tell us about your journey when you started the company?
When I first got the idea, I took my sketches to my local nyföretagarcentrum, who pushed me to proceed in building a business. Almi helped me out with a innovation grant, so I thought; “Wow, maybe I should really do this?”

I quit my job, started the company and figured the financial part would have to be solved somehow. I was really naive when looking for investments at first. I did not asked for nearly enough money, and the company really wasn’t ready for an investment.

Anyway, the company actually got an investment offer, so we did a due diligence process for many months, but in the end I decided to back out. It just wasn’t a good match, it wasn’t smart money. That might have been the hardest and best decision I’ve made for the company so far.

During that time I had met Catherine from FundedByMe to talk about crowdfunding a couple of times, and about a year later, we launched our crowdfunding equity campaign. When you decide to go in and do a crowdfunding campaign, you have to not only plan and execute the whole thing well, but also take on responsibility towards the investors for the rest of the company’s development . But I have not regretted it once!

crowdfunding pals

It’s really nice of you to share some of your obstacles that you have had, can you also share a tip or two to other entrepreneurs?
I have so many tips! Many people think that a startup is just a few (usually male) friends starting something great from a closet or a garage or whatever, without any funding whatsoever, launch it, make it and then just sell it and become millionaires after the first round. That is far from the truth! In most cases, everything takes twice the time, even tripled the time you had in mind: and most startups fail. But the crowdfunded startups might be better equipped, since the power of the crowd is a mighty thing!

If I had the chance to do everything again, I would not spend so much time chasing money. Easy to say, hard to do when you have bills to pay. Low cost is key. And even if your beta product is not as perfect as you’ve imagine it, get to market anyway! If you aim for your goal and work at it, you will achieve it sooner or later.


How do find your energy again?
There is a magic pattern! Every time my energy is low, and I feel like it’s impossible to continue, I get an email, call or comment from someone who says; “High Heaven is such good initiative, I want to help, what can I do?” or “I have been longing for a platform like High Heaven for ages- Where can I sign up?”

If I didn’t have the power of the crowd, girls that are giving me so much support, I would have probably given up a long time ago. But this platform is too important not to launch; for women’s health, girls self-confidence and body image, women’s empowerment, democracy in sports, and so much more. So we will make it happen.


How is this a bigger issue than that the platform does not exist?
When one of the world’s most famous skaters Nyjah Huston can get away with stating that: “Some girls can skate, but I personally believe that skateboarding is not for girls at all. Not one bit” – There are some real attitude issues that needs to be addressed.

When a female board sports brand like Roxy, can replace their female founder with a man and launch a campaign video only showing images of a half-naked womans body- We nned to start asking ourselves what message we are sending to the next generation of girls.

At High Heaven we state the the world needs more female role models. Not more bikini models.


What do you want to achieve with your platform?
That the community grows so strong that we can’t even keep up!


Virtuous Vodka: Swedish organic liquor, ready for a second round!

Virtuous Vodka: Swedish organic liquor, ready for a second round!

We met up with Claes Stenmark to  interview him about Virtuous Vodka. The organic liquor brand had a campaign, 1 year ago, at FundedByMe and got a good head start with developing and taking the product to production. Now it is on the market, ready for a second round campaign and we want to know more about the brand and the values behind it.

Virtuous Vodka
At Kaffeverket

What is Virtuous Vodka and why have you started it?
I do it because the already existing market is basically crap and that there is a business potential to do a better vodka.

What is crap?
A vodka that is flavored with aromas, that is fooling people.

Tell us abut your background, have you worked with liquor before?
The last 10 years I have been working with film, mostly commercials. While I was studying, I worked as a chef, I grew up with food as a big culture in my life. On my mother’s side we have one of the biggest wholesaler in Sweden, so the interest around from food came from birth. It has always been a big part of my life.
I am going to tell a story, when I 5 years old, both my parents were working very hard and they had somewhat bad conscious. They were the first to leave me first at daycare and the last once to pick me up. Since they knew how much I liked food they usually asked; “How was the food today?” a typical answer could be “It was okay but they had forgot the wine in the sauce”

You set the bar by early age I hear! When did you come together with the conclusion of the crappy market and that you had the change it with Virtuous?
I have a Jesus complex, I want to make things better. During these 10 years of working with the restaurant area, the improvement has been really good there. Higher standards, demands of better ingredients of food, so why should I concur with that? I want to concur with people that makes products bad and I have seasoned my own liquor in 15 years and one day I asked myself: “Wait a minute, isn’t this something people might be ready for?”

Virtuous Vodka Liquor
6 different tastes

How is it to work with liquor here in Sweden?
Its a disaster and very bad conditions. Its mostly the big companies that has the benefits and one of the big issue is to get it out on the market here in Sweden. Its much more easier to get it out in Czech Republic, for example. It is a bit difficult but we have succeed!

In how many Systembolag (the swedish alcohol monopoly) do you exists in today?
Last time I checked I think it was in 36 stores. What I really wish for is a Systembolag that want to invest in quality products. Since Systembolaget doesnt really sell, they only store it on their shelves, until someone wants to buy it, it is not really an evolving enviroment for products like liquor.

I can imagine that must be frustrating, how is the distribution abroad?
We do exist abroad, in germany, italy and holland for example, and we are currently talking to different importers the get the product out there. The goal is nothing else but world domination.

Who are you behind the brand? Who are working with it?
It is me and my brother in law that started it. There are also 5-7 more people that puts in their hours to it when they can. We have our own production in Nynäshamn so any extra hands there or serve Virtuous during an event.

How have you come up with all the flavours to the vodka?
Most of them I have done for a while, on my own. New flavours is just ideas and testing a lot.

When did you decide to choose crowdfunding, can you tell about that journey?
Basically, we chose it because it’s very difficult to get out on the Swedish market with an alcohol product, there are so many obstacles, 1: Systembolaget 2: You are not allowed to do marketing for liquor.
We saw crowdfunding as a good way of reaching out to people and the initial idea was to have a party  as the final. We met up with Daniel, Arno and Cathrine. They told us then; “Wait, we are launching equity crowdfunding very soon, and we want your campaign on board” Which sounded really cool, because then we would reach both finance and ambassadeurs for the product. Hopefully, that will also make the partners very rich. We have to wait and see. its a part of the world domination.

What more has it given you to do crowdfunding?
I believe in the distribution of ownership. It also provides a larger network of contacts and access to many areas of expertise.

The history of entrepreneurship, what is your background in that?
I dont know what a employed is. I have never had that in my life and I will probably never be that either. As I mentioned earlier, I have done movies and projects and have a desire to do things to improve the world. For me, that doesn’t or can’t include employment.
I have the energy and the wanting to spread a better taste experience. If I also think in the business perspective, it is much more scaleable with a consumer product than a service business. I think it’s more fun to work towards a consumer market than the business market. Be able to load your business with other core values ​​are also more inspiring.

Can you tell us about organic liquor? What defines your vodka as organic?
This means that we use certified organic crops, no use of pesticides that the nature can not handle. Playing with biodiversity is something that is very dangerous. If you use pesticides to remove small insects that destroys it for the birds that are higher up the food chain. I want to contribute and prove that for a few bucks extra, you get a much better product that also tastes better.

Virtuous Vodka Liquor

Is it hard to produce organic liquor?
It is easier to get conventional food, but I dont see it as a big problem.

What is the biggest challenge now to get people to try your product?
People must know about us if they dont then you wont try our products. We have to tell people also why you want to purchase those extra money for a good product.
We are working with marketing such as facebook, advertising, events and get restaurants to use our product.

Unfortunately, we can not advertise. Beer and wine can it is easier. We want to sell first and foremost on our taste, it’s fake-free and genuine. So far we have produced about 23,000 bottles.

How many bottles do you need to drink to become an expert of liquor?
Not that many, since the market is so bad right now, I would say that you have went through most of them if you have tried a few.


Eggs Inc – the story behind this Equity Crowdfunding success

Eggs Inc – the story behind this Equity Crowdfunding success

Dan Lorentzon - Eggs Inc.


Eggs Inc. recently closed their Equity Crowdfunding success story on FundedByMe, reaching 47% of their total funding goal – enough to get this healthy fast-food alternative up and running. We caught up with Dan Lorentzon from Eggs Inc to find out what they loved about running their crowdfunding campaign, what crowdfunding challenges they ran into and what’s next for Eggs Inc and its 82 new crowd investors.

Eggs Inc Equity Crowdfunding success

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?

I have worked in advertising, as a copywriter, for almost thirty years. And everyone who has been in the business knows that the best jobs never got published – mostly because the client didn’t understand the greatness in what he or she had seen. This is why I want my own brand. Now I get to do what I think is best and I have no one to blame if I fail. And Eggs Inc. will be an Equity Crowdfunding success!


How did the idea for your campaign come about? Describe what your campaign does.

If you work in an advertising agency (or probably any kind of office) you are likely to have breakfast brought there every now and then. In Sweden that means sandwiches, always. But if you try to avoid carbohydrates, which about half the Swedish population does, that’s impossible. Because you can’t buy anything else than sandwiches anywhere. And when it’s time for lunch on the town it’s the same thing. If you don’t like a salad you have to skip the pasta, the potatoes, the rice…

I love eggs in all forms and eggs would be perfect for my breakfast or lunch. And I am not alone to think like this. So we will be the first fast food chain totally focusing on egg dishes.

But the road from idea to reality is a long one and for a copywriter who can’t cook or has a clue on how to run a restaurant that could be a problem. The answer was my own dream team of three highly qualified guys with different skills. Kent has 18,000 hens that lay a lot of ecological eggs, Fredrik works with revenue management and knows everything about making restaurants profitable and Andreas was awarded Chef of the Year in 2002 in Sweden. So this will happen!


Why did you decide on crowdfunding? What about FundedByMe appealed to you?

I saw Dragon’s Den on TV. I saw the tough venture capitalists persuade the entrepreneurs to sell their dreams and tell them how to run their business, just to make a fast profit. Maybe they did okay anyway but that’s not how we want to do it. We want to make all the decisions and build our brand in the time it takes.

In crowdfunding you invest most of all with your heart. You see a good idea and you want to help make it happen. If you eventually get rich that’s nice but it’s usually not the main motivation for getting involved. Like I did when I invested in Nerdy by Nerds Jeans.


Talk us through your campaign on FundedByMe – what were some of the highlights and what activities did you do to help ensure that your campaign was successful?

The team at FBM was very helpful and very fast to assist us whenever we had questions. Since no one had ever heard of crowdfunding, this backup was very important to get us started. 

Besides producing an interesting presentation our best action was an offer to our investors. All of them, regardless of how much they invested, will get 12 free meals for 2 persons. So if someone invested SEK 1,000 and buy 24 of our SEK 75 meals they will get SEK 1,800 worth of food. And we get a lot of new guests! So it’s win-win for us and our investors.


What was the best part about running a campaign on FundedByMe?

The absolute highlight is the fact that so many people saw us in such a short time. FundedByMe is a new phenomenon in Sweden, but they gave us more traffic than we could ever dream of and eventually 83 new partners/ambassadors. That impressed us.


And what was a challenge about running a campaign on FundedByMe?

That we didn’t know what to expect or who we actually were talking to. I think my background from advertising made it a little easier for us but since we hadn’t heard of crowdfunding before it was definitely a challenge. And a response rate of around 10% is extremely good where I come from.


Would you recommend other entrepreneurs to consider crowdfunding – and FundedByMe – for their financing needs? Why? Any tips or advice to those considering it?

I would definitely recommend it. But I would also strongly recommend that the idea you try to get funded must be a good one. Remember that your investors are buying with their hearts, so if you want to open a grocery store there might be better ways to get funding.


Now that your crowdfunding campaign has closed, what’s next?

Our concept is ready to be launched and the only obstacle right now is finding the address. We need a place to open in the centre of Stockholm. So if you know of any vacancies…Get in touch!

Eggs Inc Equity Crowdfunding success

Nerdy by Nerds – Entrepreneur Q&A with Peter Arneryd

Nerdy by Nerds – Entrepreneur Q&A with Peter Arneryd

Peter Arneryd from Nerdy by Nerds Jeans on FundedByMe

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams? 

My name is Peter and I am from Malmö Limhamn in Sweden and I am part of the founding team of the Swedish jeans brand, Nerdy by Nerds Jeans. I have always been interested in quality clothes so when I was younger I used to study the history of every garment I was buying. My dream has always been to create something that other people would want to use or be a part of. I simply want to be a inspirational person and a role model and with NBN we are able to bring back solid craftsmanship to the world of fashion – in Sweden and beyond.


How did the idea for your project come about? Describe what your project does.

We loved clothes and we wanted to work in the fashion industry in some way. The easiest way was – and is – to open up a webshop, but we didn’t want it to be easy. We wanted to create something that we could call ours so we could be hundred percent proud of those product we would be selling. We loved the history of clothes and jeans, of course. There was this moment where my business partners and I realised that we wanted to create our own jeans produced in the old-fashioned way. When we started to produce our jeans we came up with the idea that all our customers should be a part of the production. So this lead us to the idea of how our store would look like – in our stores we want our customers to be able to see, hear, smell, and participate in the production process. Each pair of Nerdy by Nerds jeans is unique and traceable, so that you will always be able to tell when and where they were made.

Nerdy by Nerds factory shop

Why did you decide on crowdfunding? What about FundedByMe appealed to you?

Before we have heard about FundedByMe had we discussed the idea of doing a crowdfunding round on Kickstarter, the largest reward-based platform in the US. But we met the team from FundedByMe at a regional event here in Sweden and, with our goal of attracting the Swedish market, the fastest-growing crowdfunding site in Europe seemed perfect. On top of everything, the passion and energy of the FundedByMe team was great, which made ​​the decision a lot easier.


What was the best part about running a campaign on FundedByMe? And what was a challenge?

Doing a crowdfunding round is very special. it’s like starting a new company where everything you do has to be focused on the crowdfunding campaign. Before we went live, we thought that crowdfunding would fix itself. That was not the case, every hour of the day one of us spent on our crowdfunding campaign on FundedByMe. It took a lot of time – even more than you could ever imagine!

Even if crowdfunding is an online investment platform you still have to be out there in the real world to meet people. We almost lived in Stockholm for two months to meet potential investors. One of the difficult parts of crowdfunding is getting to the actual money. People find it easy to subscribe that they want to invest, but when it comes to paying and transferring the money, it is harder.

The best thing about crowdfunding is all the partners we got to know along the way. Many of our investors want to help us with PR, photo, film, music and much more, which is incredibly fun. Another great thing is the marketing and brand exposure you get with a really awesome campaign. We have been featured in pretty much every morning paper in all of Sweden. Importantly, you shouldn’t forget that all of our investors are also our biggest ambassadors. They are talking, wearing and spreading the news about Nerdy by Nerds Jeans out there. That is priceless.

Nerdy by Nerds founding team

Would you recommend other entrepreneurs to consider crowdfunding – and FundedByMe – for their financing needs? Why? Any tips or advice to those considering it?

I would absolutely recommend crowdfunding and FundedByMe to other entrepreneurs. The combination of investments and marketing makes for an amazing part of the the next phase in business. The best tip is to spend many hours on planning your marketing strategy before you roll out your campaign. And then, once you are actually on the platform, to take the time to be very active – be in touch with your investors, answer questions, be out there promoting your brand. It takes a lot of time and energy to get the best result, but it is absolutely worth it in the end.


Now that your crowdfunding campaign has closed, what’s next?

We recently opened our first shopfactory in Malmö, our hometown. The next step is to take NBN to Stockholm and opening up a shopfactory there as well. Our brand is going places – watch this space!

Nerdy by Nerds on FundedByMeView the Nerdy by Nerds campaign on FundedByMe here.