Classic crowdfunding entrepreneur Q&A – Viktor Hertz

We love Viktor Hertz’ colourful poster designs – and he’s a passionate classic crowdfunder too! After launching two successful classic crowdfunding projects on the FundedByMe platform, Viktor is a bit of a professional when it comes to crowdfunding – particular for creatives and artists. We caught up with Viktor to ask him how classic crowdfunding has impacted his projects.

Pictogram rock posters by Viktor Hertz

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?

My name is Viktor Hertz and I’m 30 years old, just moved to Stockholm from Uppsala where I was born. I started doing graphic design a couple of years ago and was lucky enough to be able to make a living out of it after a while. I’ve been doing freelance work and personal projects since 2011 so it’s a great privilege to be able to do what you love for a living. I’m very passionate about graphic design and art (of course), but also film and music – basically everything that makes life a bit more colourful and fun!

I have lots of ideas and dream about realizing as many of them as possible – not only graphics and art, but also film and music. I hope that I can continue working as a freelancer and tackle more personal projects at the same time. It’s really a great combination, doing both commissioned work with deadlines and specific tasks, and make personal stuff with no restrictions whatsoever.

Viktor Hertz is a classic crowdfunding entrepreneur on FundedByMe

How did the idea for your project come about? Describe what your project does.

My ‘Pictogram Rock Posters Project’ was a personal poster project, which started with me creating the Rolling Stones poster as a request from a friend of mine. Then I made seven more of them, picking eight of the most prominent and well-known rock artists and bands of our time. I made little pictogram symbols for as many songs I could come up with, and there is a total of about 233 different pictograms altogether.

I also created the ‘Personal Artworks Project’, which was immense fun and, again, a personal mission.


Viktor Hertz' Rolling Stones Poster for Classic Crowdfunding campaign on FundedByMe

Why did you decide on crowdfunding? What about FundedByMe appealed to you?

I think it’s a perfect way to fund your project (in my case, printing off-set prints of my posters) with no risks involved, not for me nor the backers. It’s a great way to promote your work and get to know how the public receives your idea and if there’s any interest in purchasing it. FundedByMe was a natural choice as the perfect classic crowdfunding platform for me, since it’s Swedish and already has a great platform and crowdfunding – both classic and equity – are starting to be well-known concepts amongst people.


What was the best part about running a campaign on FundedByMe? And what was a challenge?

The best part was probably to read all the comments and feedback and getting more backers than I expected, of course! It was truly exciting to follow the project once I published it, and receiving emails every time someone backed my project.

If I had to label anything as a challenge, it would probably be organizing all the backers and their addresses and different pledges in a good way. This was of course a pleasant problem, since it was overwhelming to know that so many people wanted to buy my posters!

Viktor Hertz' Personal Artwork Project on Classic Crowdfunding platform FundedByMe

Would you recommend other entrepreneurs to consider crowdfunding – and FundedByMe – for their financing needs? Why? Any tips or advice to those considering it?

I would totally recommend this way of financing your project, whatever the idea or product might be. Again, it’s a great (and safe) way to test your idea on the public, and avoiding any financial setbacks. Not only do you get financial support, you also get direct feedback, which really helps – both for the current project and future ones.

Keep your idea and presentation as simple as possible…It really should be crystal clear what you are offering from reading one or two sentences in the preview tagline. Try to put the different pledge levels at reasonable rates, and make it worth it for someone to actually open their wallet and support your project. Always think of it from the possible customer’s point of view- “would I buy this, or invest in this project?”

Also, be as responsive as possible – reply to people’s questions and emails, even if it takes time. I think the personal connection between the entrepreneur and the backer / investor is crucial and really takes it to another level – I got emails from my backers, saying this was a great part of backing the project and being part of the process. This is something I’ll really try to emphasize in my next project, letting people go “behind the scenes” and take part of the development in the process.

Viktor Hertz' Bruce Springsteen poster on FundedByMe's Classic Crowdfunding platform

Now that your crowdfunding campaign has closed, what’s next?

Currently, I’m working on a new art project, which I’m actually planning to crowdfund! I’m really excited about this project, and I can’t wait to publish it, I’m really looking forward to see people’s reactions. So, keep an eye on FundedByMe this summer…hope to see you there!

You can view Viktor’s full Pictogram Rock Posters project on FundedByMe here: