One thing is for sure and that is that NOA Relaxation – a company specialized in beverages who reduces stress and increases focus – is not like every other company around.
Within just 3 minutes, NOA raised its first 1 million SEK (ca. 106 000 EUR) and managed to successfully close the campaign on FundedByMe after only 4 days, ending up with more than 9 million SEK! But how did they do it?
It all started in October 2013 with founder Noa Fridmark coming up with an idea and seeing a gap in the market. By creating a natural beverage, inspired by Swedish nature, he wanted to bring focus and harmony into our otherwise so stressful and hectic city lives. Before the campaign went live on FundedByMe, NOA spoke with tons of investors, with the purpose to gain new followers and create interest, so that the campaign could go live under the best circumstances possible. Part of NOA’s early success story was winning “Best Premium Beverage” at the WBIA (World Beverage Innovation Awards) in 2014 – widely considered as the most prestigious beverage awards show in the world. That paved the way for eventually becoming one of the most spectacular campaigns so far on FundedByMe!
They also made sure to represent the company at relevant events and created crucial PR by gaining positive attention in different media, both before and during the actual launch of the campaign. By establishing early awareness of NOA’s brand and telling people when and how the campaign was going live, all entrepreneurs and investors got the right information at the right time and everything they needed in order to support the campaign.
And you have to admit that the outcome became pretty good (to say the least) – the company’s initial goal was raising 5.2 million SEK in 45 days. It turned out they didn’t need more than 4 days to close it, raising more funds in 12 hours than any Nordic equity campaign ever have done before. On the third day, reaching 9.3 million SEK and with almost up to 200 investors, NOA successfully closed their exceptional funding round!
So, what is next for NOA? Once a promising start-up, the goal is now to become a multinational company in a class of it’s own. “Right now we have the worlds attention and it has only been 15 months since the first thoughts materialised, since then we have definitely broken a few speed records and have constantly surpassed our goals.” Noa Fridmark said.
Interested in running your own campaign on FundedByMe? Or need tips on how to prepare your company for the ride to come? Watch this 2-minute video from Noa himself on how to make your company into a success story.