Crowdfunding Entrepreneur and Author Johan Norberg

Johan Norberg

Introduce yourself – what is your background, what are you passionate about and what are your hopes and dreams?

I am a historian of ideas and writer who works with many different forms of media to promote what I think makes the world go around – individual freedom and economic and technological progress. So I write books and columns and I lecture and produce documentary films: And I do all of this on a freelance basis, which has always been a personal ambition. I want to be in charge of my ideas and my time and control the process, and have no one above or beneath me.

Why did you decide on crowdfunding? What about FundedByMe appealed to you?

It was the easiest choice ever. Since the book that I am writing is about the power of connected crowds who organise without organisations, to disrupt everything. And that includes crowdfunding – I thought the production and funding of the book should be part of what I write a book, a result of the process that I am celebrating. I put my money where my mouth is, basically, and I am delighted that so many people believed in it.

FundedByMe appealed to me because friends of mine had already used it and recommended it, and it seemed like both a simple and useful platform.

Talk us through your campaign on FundedByMe – what were some of the highlights and what activities did you do to help ensure that your campaign was successful?

First of all I used my position in social media, most of all Twitter and Facebook, both to find donors, but also to get the story out there. And then I talked to them and journalists about the bigger story of the campaign – that I did it to prove or challenge my theory of the power of crowds, and that this is part of a bigger trend. And then the incredibly quick success of the campaign became a story in itself, so others wrote about it and spread the message.

What was the best part about running a campaign on FundedByMe?

The best thing was the excellent and rapid assistance I got from Cathrine Åsklint and others at FundedByMe every time I ran into problems or needed to understand something that was new to me. When you are in strange, new territory, that’s extremely important.

And what was a challenge about running a campaign on FundedByMe?

The biggest problem was getting things done through PayPal, since I got more donations than we expected and my account was temporarily closed according to EU regulations, but that is not really because I worked with FundedByMe.

Would you recommend other entrepreneurs to consider crowdfunding – and FundedByMe – for their financing needs? Why? Any tips or advice to those considering it?

Oh yes, I am sure that this is the future. The chance that we will find that extra someone with all the capital we need is nothing compared to what happens when we are able to ask everybody, and use the accumulated interest from the masses. But I think it’s very important to build a presence and contacts via social media before that happens.

Now that your crowdfunding campaign has closed, what’s next?

Well, I’d better write that book now, right? It’s actually quite a responsibility. It used to be that I would only disappoint a publisher if I wrote a bad book, now I would offend all those who believe in me!

Johan Norberg’s (crowdfunding entrepreneur) campaign closed at over 200% of goal, raising ca €23,000 for him to write his book. You can see his campaign here and find other campaigns to back in our browse section.