Follow up on High Heaven; premier on their successful campaign

Follow up on High Heaven; premier on their successful campaign

“It is something exceptionally with entrepreneurs, we are very driven, ambitious and we do what we love!” says Nina Nordling, the person behind High Heaven. A platform for women with focus on adrenaline and to push the female role models forward.

Can you tell about the background story around High Heaven?
Without telling about the background first, what we want to do and are aiming for is to bring more adrenalin to women in the world.

The market in this area today is under-exploited, where women today has a huge interest and high engagement but nowhere to go. I have felt a frustration over this over a very long time now and every different platform that I have joined or had such huge focus on men.

Thats when I decided to do something about it so I did my own research on the market, saw a huge potential. High Heaven is a platform for women with an active lifestyle with focus on adrenaline. The platform is reaching all over the world, you can search on events and on places what and where you want to do.

Katja and Nina

 

When was the burning point when you felt like “This is really something we should do something about”?
When I realized things in the action sports market were evolving too slow. I arranged free motocross track days for girls and women who wanted to try dirt bike riding. No one believed there would be any interest, so I had a hard time getting sponsors. I’ve heard everything from “the pedals will be too far down”, “can they switch gears?”, to “shouldn’t you use small PW 50 bikes instead of big bikes?

Over the years, more than 400 girls joined us, and they all learned how to ride in one day. The idea of creating a digital meetup for women in action sports started forming.

Another time I went to a girls only skate night, when a mother and her daughter came in. They were there for the first time, so the mother asked her daughter what she wanted to try, and her daughter said: “Hmm… Skateboard!” I was so happy to see her stoke, but it quickly turned in to disappointment when the guy behind the counter replied: “I think you should do inlines instead, it’s much easier.”

This really is symptomatic of the issues of the industry: You can’t be what you can’t see! – So when people ask me why High Heaven is needed, I try to help them see the bigger perspective of womens health, of the development of upcoming generations .

Girl skiing

Cool! Is it angled towards girls or only girls that can do these activities?
It is aimed towards girls that are already in to, or just curious about, the active lifestyle of action and adrenaline sports. Anyone can browse all content on the website, regardless of gender, but if you want to join the forum and the conversations, you have to create a profile- and we only allow females in the community. There are plenty of other sites dedicated to men, so no one is left out. The site is completely free to use, and always will be.

 

Have you got more insights during your journey? Did you change something in your plan or communication?When I pitched to investors from Silicon Valley, they completely got the business idea. They saw a very clear niche – and when I explained that over 30 million women aged 15-40, like “action sports” on Facebook, they understood the need for female led and focused businesses in this field.

We thought about bringing hard money on board- But we want to solve social problems with traditional business strategies, and the revenue that we earn must never be gained at the expense of our values, so crowdfunding really made sense to us.

 

Who are you behind High Heaven? You are the one who started it, right?
Yes, I also have a co-founder, Katja Möller who is also CMO with a background in marketing and PR. We have grate help from some of our investors too: We have an awesome Interaction Designer Advisor; Joel Månsson, Economical Advisor; Virve Skullman and Business Advisor Niklas Hall.

We also have ambassadors for each sport, spreading the word and the stoke of cool events and content within their field.

High Heaven team

 

Can you tell us about your journey when you started the company?
When I first got the idea, I took my sketches to my local nyföretagarcentrum, who pushed me to proceed in building a business. Almi helped me out with a innovation grant, so I thought; “Wow, maybe I should really do this?”

I quit my job, started the company and figured the financial part would have to be solved somehow. I was really naive when looking for investments at first. I did not asked for nearly enough money, and the company really wasn’t ready for an investment.

Anyway, the company actually got an investment offer, so we did a due diligence process for many months, but in the end I decided to back out. It just wasn’t a good match, it wasn’t smart money. That might have been the hardest and best decision I’ve made for the company so far.

During that time I had met Catherine from FundedByMe to talk about crowdfunding a couple of times, and about a year later, we launched our crowdfunding equity campaign. When you decide to go in and do a crowdfunding campaign, you have to not only plan and execute the whole thing well, but also take on responsibility towards the investors for the rest of the company’s development . But I have not regretted it once!

crowdfunding pals

It’s really nice of you to share some of your obstacles that you have had, can you also share a tip or two to other entrepreneurs?
I have so many tips! Many people think that a startup is just a few (usually male) friends starting something great from a closet or a garage or whatever, without any funding whatsoever, launch it, make it and then just sell it and become millionaires after the first round. That is far from the truth! In most cases, everything takes twice the time, even tripled the time you had in mind: and most startups fail. But the crowdfunded startups might be better equipped, since the power of the crowd is a mighty thing!

If I had the chance to do everything again, I would not spend so much time chasing money. Easy to say, hard to do when you have bills to pay. Low cost is key. And even if your beta product is not as perfect as you’ve imagine it, get to market anyway! If you aim for your goal and work at it, you will achieve it sooner or later.

 

How do find your energy again?
There is a magic pattern! Every time my energy is low, and I feel like it’s impossible to continue, I get an email, call or comment from someone who says; “High Heaven is such good initiative, I want to help, what can I do?” or “I have been longing for a platform like High Heaven for ages- Where can I sign up?”

If I didn’t have the power of the crowd, girls that are giving me so much support, I would have probably given up a long time ago. But this platform is too important not to launch; for women’s health, girls self-confidence and body image, women’s empowerment, democracy in sports, and so much more. So we will make it happen.

 

How is this a bigger issue than that the platform does not exist?
When one of the world’s most famous skaters Nyjah Huston can get away with stating that: “Some girls can skate, but I personally believe that skateboarding is not for girls at all. Not one bit” – There are some real attitude issues that needs to be addressed.

When a female board sports brand like Roxy, can replace their female founder with a man and launch a campaign video only showing images of a half-naked womans body- We nned to start asking ourselves what message we are sending to the next generation of girls.

At High Heaven we state the the world needs more female role models. Not more bikini models.

 

What do you want to achieve with your platform?
That the community grows so strong that we can’t even keep up!

 

Entrepreneur tips – Building a crowdfunding campaign

Entrepreneur tips – Building a crowdfunding campaign

Over the coming days we are going to share a number of tips to help all FundedByMe entrepreneurs in building a crowdfunding campaign – inspired by this great list compiled by Indiegogo. We’ve added our own European-focused sources and will continue to grow this list as a resource for all crowdfunding entrepreneurs. If you have any tips that can help others who are just starting on the journey of building a crowdfunding campaign, please leave a comment and we will ensure it gets added to this list!

Building a crowdfunding campaign

These tools are helpful for building your crowdfunding campaign and will ensure that you have the marketing power to bring your campaign to a successful close!

Campaign Video

Video Hosting

Blog

The blog hosts below can be a great supplement to your communications strategy given their large communities of bloggers, which you can tap into and engage with — spreading your campaign beyond your network.

Landing pages:

If your idea does not yet have its own website, create a simple landing page from which you can capture supporters’ email addresses or share your contact information. Use any of the following free options.

Social Media:

  • Facebook Pages — Creating a Facebook Page for your campaign is a great way to engage your backers and investors and spread the word about your campaign via social media. It also creates the perfect platform from which to share updates about your campaign and share event information with your fans.
  • Google+ — Creating a Google+ Page for your campaign can help with your Google rankings and also targets a different audience than Facebook.
  • Twitter — There is a huge conversation about #crowdunding on Twitter — as well as others that might have relevance to your particular campaign. Whether you start a handle for your campaign or your own personal one, getting involved in this conversation can bring a big boost to your campaign. Check out some of their best practices.
  • Pinterest — A great place to get involved in the conversation around the topic(s) of your campaign — as well as a place to share pictures relevant to your campaign.
  • Instagram — Picture sharing is the name of the game on Instagram. Campaigners have used it for everything from sharing pictures of perks to snapshots of their campaign page. Make sure to use hashtags like #crowdfunding or #FundedByMe and include a link to your campaign when you post!
  • LinkedIn – Reach a professional crowd using LinkedIn – and if you don’t have an account here yet, create one. It helps a ton with credibility and in building trust and quality.

Shortened Links — When sharing a link to your campaign in social media, save space by shortening the link.

  • Bit-ly — Bitly’s tracking tools to see how many clicks you’re getting and from where. You can easily edit the bit.ly link you end up with too to make it memorable.
  • Ow.ly – Similar to Bit.ly, you can easily shorten and share your url.
  • Goo.gl – Another great free offering from Google.
  • TinyURL – One of the more well-known url shortener services.

Music Sharing

These are great ways of sharing your music with potential contributors and also of finding free – or affordable – music to add to your campaign video

Photo Editing

  • Fotoflexer – Edit photos using this free and user-friendly platform

Infographics

An Infographic is a great way of illustrating elements of your campaign.

Slideshows

  • Slideshare — A good way to share your campaign presentation with the social community of Slideshare.

If You Need an Extra Hand – Virtual Assistants

So what are you waiting for? Get started with building a crowdfunding campaign on FundedByMe today. And if you have any additional resources that we should add to this list, please leave us a comment!

Entrepreneur Crowdfunding Tip of the Day – Blogger Outreach

Crowdfunding Tip blogger outreach by Kristen Matthews

Have you identified a list of bloggers that would be interested in what it is that your campaign is all about? You really should. Blogs are a great way of accessing people with similar interests to yours. Start by doing a Google search using “Blogs + a key word that relates to your industry” and you will be surprised at what you discover! Remember that bloggers are people like you…so when you approach them to talk about your campaign on FundedByMe, keep your email personal, short and informative.

Remember to include the following:

– Your elevator pitch, explaining what your brand does

– Add a good photo that would entice them to share it with their readers

– If you have a video, include a link to that

– Add a link to your campaign on FundedByMe

It’s okay to ask them to help you share awareness around your project! If you’re nice enough, most bloggers will be happy to help. But never spam a blogger! If they don’t reply, accept it and move on to another. Good luck!

What is your top crowdfunding tip? Why not share it with us in the comments? Also, read this great article by Kristen Matthews about blogger outreach.

Mashable’s 10 tips for an awesome crowdfunding campaign video

Mashable is a great resource for entrepreneurs wanting to learn new, helpful tips – including things that could help improve your crowdfunding campaign video and presentation on FundedByMe! I spotted this tip list to help you shine on the camera and had to share them here to ensure you are ready to record the best crowdfunding campaign video possible. For Brandon Smith’s full article on Mashable, please click here.

From Mashable: Jared Matthew Weiss had a regular spot on The Today Show, a column in Shape Magazine and has consulted over 800 clients worldwide on how to reach their potential. He founded Overture, a company that produces short, chic black-and-white videos designed to capture your story and share it with the world. The personal branding expert was kind enough to sit down and share 10 important tips that will help set your personal video apart from others.

Flip Video Cameras are great for shooting crowdfunding campaign videosImage from Flip.com

10 Tips for Being Awesome on Camera

How You Look

1. Wear Clothing That Makes You Feel Good About Yourself

Have some fun with your wardrobe and be sure it reflects your personality. Choose comfortable clothing that showcases the real “you.” To make a slightly more formal statement, a suit and tie or blouse and skirt is perfect. Keep jewellery to a minimum. Feeling good about yourself is key. And it will show.

2. Mom Was Right: Sit Up Straight

The camera exaggerates everything because there is nothing to distract the viewer. If your posture is poor, viewers will think you’ve checked out and lost interest. Your body should convey your energy and intelligence without being stiff and robotic.

3. Watch Your Body Language — Everyone Else Will

Weiss speaks from personal experience on this one. Throughout his first live television segment he was unaware of the fact that he was impulsively rubbing his leg to calm his nerves. Find a good place for your hands so they aren’t distracting to viewers.

4. Smile With Your Eyes

A warm and genuine smile does wonders for coming across as sincere and confident. But flashing those pearly whites is only part of the key to smiling. The eyes can dictate whether a smile is real or forced. In this case, crow’s feet can be a good thing.

How You Sound

5. Use Your Natural Voice.

While some of us admit to practicing our news anchor voices, leave that “Good evening, Mr. and Mrs. America” voice at home. Be yourself and speak to the camera like it was your best friend. Not only is it more natural, but it’s what people expect. You want your video to reflect who you are, not Brian Williams.

6. It’s How You Say It

You know what you’re talking about. So focus on how you deliver the goods. Pacing matters. If you rush through your spiel, you throw away your credibility. The message you deliver is: what I’m saying doesn’t really matter. Your choice of words is also key. Simple and clear beats a multisyllabic mouthful any day. Enunciate and avoid slang at all costs. Shakespeare didn’t write “ta be or not ta be, dude.”

How To Prepare

7. Look At The Camera As You Would Your Dog

Don’t be afraid of the lens — it won’t bite or even lick you. Just look into it with the love you’d give a welcoming pet at the end of the day. Don’t look around; darting eyes scream, “I’m nervous and desperately searching for the exit!” Blink naturally; excessive blinking signals a lack of sincerity. Don’t be afraid of flubs, either. That’s why we have editors.

8. Keep It Moist

Dry mouth is the enemy of talking. Get that frog out of your throat with a sip of water. Taking a water break can also be a way to step away from the camera and calm your nerves. And keep your lips moist with something other than your tongue!

9. Chill

Don’t go in front of a camera full of nerves and sweaty palms. Do whatever is necessary to help you relax — stretch, do jumping jacks, listen to music, go into the bathroom to talk to yourself. Sit in front of the camera only when you’re feeling calm, cool and collected. It will add to your confidence.

10. Breathing Is Good

Not only is it essential for life, but breathing is necessary to be awesome on camera. Take deep breaths before you go live, and continue to breathe easily when the camera’s on. If you find yourself breathing or talking too quickly, it’s time for a break.

Unless you are portraying a character or alter ego, it’s important to be yourself while on camera. This is especially true if you are using the video to market yourself. Allow you and your personality to flourish and embrace the moving frames.

Crowdfunding Campaign Tips

Susan Sjölund, CMO for FundedByMeSo what are the aspects of a successful crowdfunding campaign?

Are there any crowdfunding campaign tips that can help your financing round on FundedByMe succeed?

The answer to both these questions is yes…there are quite a few. We asked our Chief Marketing Officer, Susan Sjölund, to share her best crowdfunding campaign tips with you.

We are, after all, in the business of helping our entrepreneurs succeed!

FundedByMe Crowdfunding Campaign Tips by Susan Sjölund

Tell your story! Always remember that your supporters are supporting you as much as they are buying into your brand or campaign! They want to know who you are. Share with them your passion, your motifs and, most importantly, your vision! Don’t be afraid of getting personal (without turning it into an episode of The Jerry Springer show, of course!)

Tip: A good head and shoulders photograph of yourself – and other team members – make it easier for your audience to connect with you and your project.

In it to win it? Humility is a virtue, but too much humility won’t get you very far at FundedByMe! Go all in and make sure you have the best presentation possible – it is this that stands between a successfully financed campaign and having to go back to knocking on the VCs’ doors. Ensure you are 130% pleased with your presentation before hitting the ‘submit’ button. And don’t forget to maintain a steady tempo during the entire crowdfunding period – regular updates and messages to your fans and your supporters will show commitment.

Tip! Be sure to visit your user dashboard at least once a day. That way you can make sure you have total control over your presentation and you will also be able to make the necessary changes to your campaigning plan if the money isn’t pouring in.

Share! The fact that you are represented on FundedByMe is bound to generate your crowdfunding campaign a lot of positive attention. But take it a step further by marketing your project trough social media and telling your extended network – even total strangers on the street – about your project, referring them to your FundedByMe campaign page.

Tip! Marketing not spam…Make sure you are personal and nice in how you present your project to your target groups. If someone is not interested, move on. We are not fans of spam.

Makes sales not war! Sell your project! If you don’t seem to believe in your own project then who will? If you believe you have the recipe for world peace, the end of famine or something even cooler than the new World of Warcraft, tell the world! Your passion and energy will get others fuelled up to support your campaign.

Tip! Confidence and a sense of humour makes a great mix! Make sure you don’t get too pushy and impersonal in your sales pitch.

Take a couple of extra minutes to make sure that your presentation is just right – spelling misstakass makess you lok indifferent and you’r presentation uncommitted… yawn… and the result will ultimately be bad crowdfunding karma. Your future supporters need to know that you are serious and committed to your project.

Tip! Let someone else read your presentation before you go live and consider presenting a short private campaign pitch to that person to make sure your arguments are up to speed.

…aaand action! Having a good presentational film is crucial for receiving funds! There is no need for expensive camera equipment or fancy editing software; the only thing that is really important to have is some old-fashioned heart and soul! In doing so, your viewers will want to help you because they understand how much it would mean to you!

Tip! Build your structure for your film from the questions who, what, where, how and why? This meaning: Who am I and who is the team behind my idea, what do I want to do, how will I do it and why am I doing this?

Make yourself available by having the correct contact information posted on your FundedByMe campaign page and ensure that you don’t post too many different options for contacting you. Simply choose one or two ways that you know you regularly check – this way your supporters will be assured that you will get their messages. It is also good to have links to your profile pages across the social world – Facebook, twitter or blog.

Tip! Having your own domain makes a great impression in these situations! If you don’t already have one then why don’t create a simple blog using WordPress and profile pages on about.me and LinkedIn?

Last but not least, what are you giving back? Take time to consider what your supporters should receive for their commitment. The more appealing things you have to offer the more supporters you will get. This is a fact – everybody loves a bargain! Help someone reach their crowdfunding campaign dream and receive a limited edition T-shirt? Yes please!

Tip! Create unique things/services for your FundedByMe supporters. Create and maintain a high factor of exclusivity in what you are offering and people will know that you appreciate their help!

Do you have any other tips that we should know about? Why not leave us a comment and tell us what worked for you?

Entrepreneurs: Planning a super FundedByMe campaign video

When you decide to fund your business idea using the FundedByMe crowdfunding platform there are a number of tools that can help you best introduce your brand concept. If only you could send thousands of mini-me copies of yourself out into the real world to spend three minutes with each potential investor or supporter…imagine the impact! But, in reality, a really strong campaign video could do just that for you!

Elements of a strong crowdfunding campaign video:

1) Problem statement: You are solving a problem, right? Tell us what that problem is.

2) Introduce your product: Take 30 seconds to give us your elevator pitch as part of your introduction to your product!

3) Key descriptors: What is fantastic about your story? Tell us something we won’t forget!

4) Software / Hardware / Production stats: Show us something technical about your product / service / offering.

5) Usage demonstration: Do you have a sample product? A digitised sample? A drawing? Show us.

6) Features: Give a full description, mentioning everything else you have not yet covered during your campaign video.

7) FundedByMe campaign mention: Tell viewers where they can go to support your idea! Tell them how to find you on FundedByMe.

8) Perks: Is there anything you are offering as an addition to the original offering? Are you throwing in a free t-shirt to the first 100 supporters? A hug? Tell us!

9) Call to action: What do you want viewers to do once this video ends?

10) URL mention: Where can a viewer of your campaign video go to learn more about your team, your product or contact you?

 

Campaign video examples

These are some of our favourite crowdfunding campaigns on the FundedByMe platform at the moment – be sure to watch their videos! Tell us in the comments what you love about them – and also what you think should be done better. And then go ahead, create your own and share it with the world!

Beibamboo video on FundedByMe

Beibamboo (Finland)

 

SoundZoo on FundedByMe

SoundZoo (Denmark)

 

Nerdy by Nerds Jeans on FundedByMe

Nerdy by Nerds Jeans (Sweden)

Crowdfunding Investor profile – Angie Skazka

My favourite thing about crowdfunding investor Angie Skazka is that this case proves again that anyone – even a student – can become a business angel and invest to become part of the next big thing. We asked Angie to participate in our popular crowdfunding investor profile session and convince you why you too should consider this modern type of investment!

Angie Skazka is a crowdfunding investor on FundedByMe

Angie, introduce yourself – what is your background, passions and ‘day job’?

I am 24, Russian-Swedish. I graduated from Ural Federal University as an engineer (5 years) of Industrial Automation and Control Systems. Then I spent 2 years at Real Time Soft, Yekaterinburg, as a SCADA designer and automation developer. At that time I created automated dispatcher systems for ridiculously huge and dangerous ore-processing plants. Particularly enjoying creating user interfaces, I then switched my focus entirely to it by studying on my own and working part-time as a UI-designer in Ocean bank, Moscow. I designed user interfaces for online payment agent Robokassa (Russian analog of Klarna), which are used nowdays by over 10k customers per day and over 22k merchants overall. I also did a year of PHD in Russia, but I quit because I hate research.

Now I am a master student of EIT ICT Labs, studying Interaction Design with first year at KTH and second year in Aalto University, Helsinki. My professional interests include user interface design, infographics, graphic design and entrepreneurship. I aim to build awesome interaction for specific usage contexts and enjoy creating cool data visualizations.

Currently I am a co-founder and usability troll at RunTroll, a real-time multiplayer game that makes it fun to run (I mean physically, with your legs). I believe that entrepreneurship is a way to bring more long-term value to society, and my social aim within RunTroll project is to get people away from computer and TV screens to exercise and be healthy. I spend my free time in Solna climbing center or out in mountains, traversing the snowy peaks and glaciers.

 

How did you first get familiar with crowdfunding and why does it appeal to you?

Daniel the CEO of FundedByMe gave a guest lecture at KTH in one of our courses. Crowdfunding appeals to me because I can invest small amounts of money and get equity in early stage companies before they became ridiculously expensive. Also openness, involvement, connection to startup frontier, networking.

 

Which project(s) on FundedByMe did you invest in? What made you want to get involved?

I invested in FundedByMe and Nerdy by Nerds. The first one has a great idea and promising return, the other one is cute. Unfortunately I missed fire alarms by Elinnovation.

 

What do you expect to get out of these investments on the long run?

I want to sustain myself with return on investments and run my own creative projects without a need to work for money. I want to learn how to invest, get experience, get a network so that I can possibly work or cooperate with people involved in startups.

 

What is the most important tip you’d give other investors considering crowdfunding?

A crazy one: don’t spend weeks of your time to do a proper evaluation. Instead go for quantity with small sums. As long as the revenue model is clear you are pretty much fine to go.

 

Are there any new investment rounds on FundedByMe that you have your eyes on at the moment?

Yes, I am looking mainly for physical stuff: Garpenbergs castle is interesting, Mutewatch already proved their idea with sales, and Rosey is quite close to me since I am a (former) automation engineer.

Crowdfunding Investor Q&A – Meg Charles-Horn

There is no better way of getting the facts about crowdfunding than from a crowdfunding investor – someone who passionately believes and supports it. When I recently ran into Meg Charles-Horn, who invested in the recent FundedByMe Equity round, I asked her share her views with us. Meg was happy to comply!

Meg Charles-Horn is a crowdfunding investor on FundedByMe

Can you briefly introduce yourself, Meg? What is your background and what are you currently working on?

I moved to Stockholm from New Delhi, India about 18 months ago where I was doing strategy for a foundation focused on building schools in rural India for girls.  I am a US-trained telecom/corporate lawyer and have worked as a partner at a major US law firm, Head of Strategy of a Telecom start-up and have held leadership roles in a global telecom company as well as the GSM Association in London.  I am always looking for new challenges and opportunities to excel – both personally and professionally – and I am passionate about sharing my experiences and knowledge to help others achieve their goals.  With the transition to Stockholm, which is such a vibrant entrepreneurial community, I decided it was time to use my knowledge, experience, skills and a little money to help create new companies. Currently I am an investor in two US-based start-ups – one is Keoyo where I am co-founder. We make ‘@holla’, a social communications app that will launch next month.

FundedByMe is not only my first Swedish investment, but it is also a “passion investment”.  I fervently believe in FundedbyMe’s mission to democratize investment and create a financial path to help people to pursue their dreams.  As an investor, I believe that FundedByMe’s platform and business model will be successful because it is pioneering in an area that has huge potential for growth.

 

How did you first get familiar with crowdfunding and why does it appeal to you?

When I decided to focus on becoming an Angel Investor, about two years ago, I began researching to learn about the options available to find early stage companies in need of smart money.  This was coincidentally the time that Kickstarter started making noises in the US and then of course, the US Jobs Act came into focus.  As I mentioned earlier, I believe in the democratization impact of crowdfunding both for investors and the businesses or projects that can now find funding that would otherwise never get the opportunity to come to market.

 

Which project(s) on FundedByMe did you invest in? What made you want to get involved?

So far I have only invested in FundedByMe on FundedByMe, because it was easy for me to understand the technology platform, the market opportunity and business model.  I am currently considering at least two more investments in areas that I am not as familiar – retail fashion and design.

 

What do you expect to get out of your investments on the long run?

Like all investors I expect, or certainly hope, to get a positive return.  Obviously, investing in an early stage company is always risky.  Any goal for an equity investment other than a positive return is secondary because if the business cannot sustain itself, it will simply die.  That said, the secondary goals can be very important from societal value perspective and have significant impact in the decision to invest.  I believe this is why Kickstarter and traditional crowdfunding have so far been unusually successful.

 

What is the most important tip you’d give other investors considering crowdfunding?

For equity crowdfunding, even though the amounts can be relatively small, I would suggest people invest when they understand how the business will make money and develop sufficient knowledge about the sector so that they understand the risks that the company has to overcome to be successful. Then they should assess the people involved and decide whether they think those people can execute the plan they have laid out.

 

In other words, don’t just blindly follow the crowd.