Mashable’s 10 tips for an awesome crowdfunding campaign video

Mashable is a great resource for entrepreneurs wanting to learn new, helpful tips – including things that could help improve your crowdfunding campaign video and presentation on FundedByMe! I spotted this tip list to help you shine on the camera and had to share them here to ensure you are ready to record the best crowdfunding campaign video possible. For Brandon Smith’s full article on Mashable, please click here.

From Mashable: Jared Matthew Weiss had a regular spot on The Today Show, a column in Shape Magazine and has consulted over 800 clients worldwide on how to reach their potential. He founded Overture, a company that produces short, chic black-and-white videos designed to capture your story and share it with the world. The personal branding expert was kind enough to sit down and share 10 important tips that will help set your personal video apart from others.

Flip Video Cameras are great for shooting crowdfunding campaign videosImage from

10 Tips for Being Awesome on Camera

How You Look

1. Wear Clothing That Makes You Feel Good About Yourself

Have some fun with your wardrobe and be sure it reflects your personality. Choose comfortable clothing that showcases the real “you.” To make a slightly more formal statement, a suit and tie or blouse and skirt is perfect. Keep jewellery to a minimum. Feeling good about yourself is key. And it will show.

2. Mom Was Right: Sit Up Straight

The camera exaggerates everything because there is nothing to distract the viewer. If your posture is poor, viewers will think you’ve checked out and lost interest. Your body should convey your energy and intelligence without being stiff and robotic.

3. Watch Your Body Language — Everyone Else Will

Weiss speaks from personal experience on this one. Throughout his first live television segment he was unaware of the fact that he was impulsively rubbing his leg to calm his nerves. Find a good place for your hands so they aren’t distracting to viewers.

4. Smile With Your Eyes

A warm and genuine smile does wonders for coming across as sincere and confident. But flashing those pearly whites is only part of the key to smiling. The eyes can dictate whether a smile is real or forced. In this case, crow’s feet can be a good thing.

How You Sound

5. Use Your Natural Voice.

While some of us admit to practicing our news anchor voices, leave that “Good evening, Mr. and Mrs. America” voice at home. Be yourself and speak to the camera like it was your best friend. Not only is it more natural, but it’s what people expect. You want your video to reflect who you are, not Brian Williams.

6. It’s How You Say It

You know what you’re talking about. So focus on how you deliver the goods. Pacing matters. If you rush through your spiel, you throw away your credibility. The message you deliver is: what I’m saying doesn’t really matter. Your choice of words is also key. Simple and clear beats a multisyllabic mouthful any day. Enunciate and avoid slang at all costs. Shakespeare didn’t write “ta be or not ta be, dude.”

How To Prepare

7. Look At The Camera As You Would Your Dog

Don’t be afraid of the lens — it won’t bite or even lick you. Just look into it with the love you’d give a welcoming pet at the end of the day. Don’t look around; darting eyes scream, “I’m nervous and desperately searching for the exit!” Blink naturally; excessive blinking signals a lack of sincerity. Don’t be afraid of flubs, either. That’s why we have editors.

8. Keep It Moist

Dry mouth is the enemy of talking. Get that frog out of your throat with a sip of water. Taking a water break can also be a way to step away from the camera and calm your nerves. And keep your lips moist with something other than your tongue!

9. Chill

Don’t go in front of a camera full of nerves and sweaty palms. Do whatever is necessary to help you relax — stretch, do jumping jacks, listen to music, go into the bathroom to talk to yourself. Sit in front of the camera only when you’re feeling calm, cool and collected. It will add to your confidence.

10. Breathing Is Good

Not only is it essential for life, but breathing is necessary to be awesome on camera. Take deep breaths before you go live, and continue to breathe easily when the camera’s on. If you find yourself breathing or talking too quickly, it’s time for a break.

Unless you are portraying a character or alter ego, it’s important to be yourself while on camera. This is especially true if you are using the video to market yourself. Allow you and your personality to flourish and embrace the moving frames.

Your business idea pitch – tips to help you succeed

On a crowdfunding platform like FundedByMe your business idea pitch is one of many others. And what’s great about our platform is that we have thousands of potential investors regularly checking in to see what new projects we have that they could invest their money into. As an entrepreneur, your challenge is to get your business idea across to the right investor and provide a compelling case that they feel readily convinced to put their money behind your plan!

crowdfunding via

Easier said than done, we know! But here are some tips to get you thinking about how you can put together a really strong pitch for your business idea:

  • Be specific on what product you are building. You may have a very clear vision in your head, but that doesn’t mean we all ‘get it’!
  • Give examples of who your customers are/will be, how many of them there might be and why they will buy your solution
  • What is the specific problem that you are solving? Many entrepreneurs are not able to quickly answer this question. In order to secure funding, you need to have this answer at your fingertips!
  • State who your competitors are and why your solution is better than theirs. You may choose not to list them by names, but often a description will suffice, think ‘Big fast-food chains that serve mass-produced food’, for example.
  • Be specific on how big a business opportunity this is and what revenues will look like in three to five years. While many investors are interested in VFI (value from investment), the majority is looking for ROI (return on investment) – are you committed to making a profit? How will you do this?
  • Tell potential investors where you are in the formation process: do you have a prototype / demo / alpha / beta version, what are your current revenues, etc.
  • Be sure to introduce the team behind your business idea, highlighting the relevant strengths and backgrounds they bring to your project.

Finally, before you hit ‘submit’ on your project page, get others to give you their feedback. What are they missing from your business idea pitch? Are there any facts that are missing that could convince them to support your idea?

Do you have any other tips that we should add to this list of great business pitch presentation ideas? Share them with us in the comments!