Entrepreneur tips – Building a crowdfunding campaign

Entrepreneur tips – Building a crowdfunding campaign

Over the coming days we are going to share a number of tips to help all FundedByMe entrepreneurs in building a crowdfunding campaign – inspired by this great list compiled by Indiegogo. We’ve added our own European-focused sources and will continue to grow this list as a resource for all crowdfunding entrepreneurs. If you have any tips that can help others who are just starting on the journey of building a crowdfunding campaign, please leave a comment and we will ensure it gets added to this list!

Building a crowdfunding campaign

These tools are helpful for building your crowdfunding campaign and will ensure that you have the marketing power to bring your campaign to a successful close!

Campaign Video

Video Hosting

Blog

The blog hosts below can be a great supplement to your communications strategy given their large communities of bloggers, which you can tap into and engage with — spreading your campaign beyond your network.

Landing pages:

If your idea does not yet have its own website, create a simple landing page from which you can capture supporters’ email addresses or share your contact information. Use any of the following free options.

Social Media:

  • Facebook Pages — Creating a Facebook Page for your campaign is a great way to engage your backers and investors and spread the word about your campaign via social media. It also creates the perfect platform from which to share updates about your campaign and share event information with your fans.
  • Google+ — Creating a Google+ Page for your campaign can help with your Google rankings and also targets a different audience than Facebook.
  • Twitter — There is a huge conversation about #crowdunding on Twitter — as well as others that might have relevance to your particular campaign. Whether you start a handle for your campaign or your own personal one, getting involved in this conversation can bring a big boost to your campaign. Check out some of their best practices.
  • Pinterest — A great place to get involved in the conversation around the topic(s) of your campaign — as well as a place to share pictures relevant to your campaign.
  • Instagram — Picture sharing is the name of the game on Instagram. Campaigners have used it for everything from sharing pictures of perks to snapshots of their campaign page. Make sure to use hashtags like #crowdfunding or #FundedByMe and include a link to your campaign when you post!
  • LinkedIn – Reach a professional crowd using LinkedIn – and if you don’t have an account here yet, create one. It helps a ton with credibility and in building trust and quality.

Shortened Links — When sharing a link to your campaign in social media, save space by shortening the link.

  • Bit-ly — Bitly’s tracking tools to see how many clicks you’re getting and from where. You can easily edit the bit.ly link you end up with too to make it memorable.
  • Ow.ly – Similar to Bit.ly, you can easily shorten and share your url.
  • Goo.gl – Another great free offering from Google.
  • TinyURL – One of the more well-known url shortener services.

Music Sharing

These are great ways of sharing your music with potential contributors and also of finding free – or affordable – music to add to your campaign video

Photo Editing

  • Fotoflexer – Edit photos using this free and user-friendly platform

Infographics

An Infographic is a great way of illustrating elements of your campaign.

Slideshows

  • Slideshare — A good way to share your campaign presentation with the social community of Slideshare.

If You Need an Extra Hand – Virtual Assistants

So what are you waiting for? Get started with building a crowdfunding campaign on FundedByMe today. And if you have any additional resources that we should add to this list, please leave us a comment!

Crowdfunding Campaign Tips

Susan Sjölund, CMO for FundedByMeSo what are the aspects of a successful crowdfunding campaign?

Are there any crowdfunding campaign tips that can help your financing round on FundedByMe succeed?

The answer to both these questions is yes…there are quite a few. We asked our Chief Marketing Officer, Susan Sjölund, to share her best crowdfunding campaign tips with you.

We are, after all, in the business of helping our entrepreneurs succeed!

FundedByMe Crowdfunding Campaign Tips by Susan Sjölund

Tell your story! Always remember that your supporters are supporting you as much as they are buying into your brand or campaign! They want to know who you are. Share with them your passion, your motifs and, most importantly, your vision! Don’t be afraid of getting personal (without turning it into an episode of The Jerry Springer show, of course!)

Tip: A good head and shoulders photograph of yourself – and other team members – make it easier for your audience to connect with you and your project.

In it to win it? Humility is a virtue, but too much humility won’t get you very far at FundedByMe! Go all in and make sure you have the best presentation possible – it is this that stands between a successfully financed campaign and having to go back to knocking on the VCs’ doors. Ensure you are 130% pleased with your presentation before hitting the ‘submit’ button. And don’t forget to maintain a steady tempo during the entire crowdfunding period – regular updates and messages to your fans and your supporters will show commitment.

Tip! Be sure to visit your user dashboard at least once a day. That way you can make sure you have total control over your presentation and you will also be able to make the necessary changes to your campaigning plan if the money isn’t pouring in.

Share! The fact that you are represented on FundedByMe is bound to generate your crowdfunding campaign a lot of positive attention. But take it a step further by marketing your project trough social media and telling your extended network – even total strangers on the street – about your project, referring them to your FundedByMe campaign page.

Tip! Marketing not spam…Make sure you are personal and nice in how you present your project to your target groups. If someone is not interested, move on. We are not fans of spam.

Makes sales not war! Sell your project! If you don’t seem to believe in your own project then who will? If you believe you have the recipe for world peace, the end of famine or something even cooler than the new World of Warcraft, tell the world! Your passion and energy will get others fuelled up to support your campaign.

Tip! Confidence and a sense of humour makes a great mix! Make sure you don’t get too pushy and impersonal in your sales pitch.

Take a couple of extra minutes to make sure that your presentation is just right – spelling misstakass makess you lok indifferent and you’r presentation uncommitted… yawn… and the result will ultimately be bad crowdfunding karma. Your future supporters need to know that you are serious and committed to your project.

Tip! Let someone else read your presentation before you go live and consider presenting a short private campaign pitch to that person to make sure your arguments are up to speed.

…aaand action! Having a good presentational film is crucial for receiving funds! There is no need for expensive camera equipment or fancy editing software; the only thing that is really important to have is some old-fashioned heart and soul! In doing so, your viewers will want to help you because they understand how much it would mean to you!

Tip! Build your structure for your film from the questions who, what, where, how and why? This meaning: Who am I and who is the team behind my idea, what do I want to do, how will I do it and why am I doing this?

Make yourself available by having the correct contact information posted on your FundedByMe campaign page and ensure that you don’t post too many different options for contacting you. Simply choose one or two ways that you know you regularly check – this way your supporters will be assured that you will get their messages. It is also good to have links to your profile pages across the social world – Facebook, twitter or blog.

Tip! Having your own domain makes a great impression in these situations! If you don’t already have one then why don’t create a simple blog using WordPress and profile pages on about.me and LinkedIn?

Last but not least, what are you giving back? Take time to consider what your supporters should receive for their commitment. The more appealing things you have to offer the more supporters you will get. This is a fact – everybody loves a bargain! Help someone reach their crowdfunding campaign dream and receive a limited edition T-shirt? Yes please!

Tip! Create unique things/services for your FundedByMe supporters. Create and maintain a high factor of exclusivity in what you are offering and people will know that you appreciate their help!

Do you have any other tips that we should know about? Why not leave us a comment and tell us what worked for you?

Seven tips for crowfunding success

Arno Smit shares his crowdfunding success tipsAt FundedByMe we are reliant on the crowdfunding success of our entrepreneurs – when they succeed in their financing goals, we succeed!

Over the next couple of months we will pull together some tips and share them on the blog with you.

Today we offer you some crowdfunding success tips from our CTO and co-founder, Arno Smit.

Top tips for crowdfunding success from Arno Smit

1. Create a compelling story

People are more likely to invest in a business that they are passionate about or a story that is very compelling – something that they can relate to. Your campaign should be one, or both, of these things. What makes your business unique? And how will you take advantage of this opportunity?

It is important that your story is clear and easy to understand. Don’t overcomplicate what you are trying to achieve, be clear and professional. Build trust in your idea. Use images, references and cite your own track record and past successes. Create a great campaign video and be honest and polite in everything you say. Also, importantly, check for spelling and grammar before you hit ‘submit’.

2. Who is on your team?

It may seem obvious, but the more people you have working to promote your campaign the greater your chance for success. Do you know of any groups who are already passionate about your cause? Management, employees, suppliers and existing customers are all likely to be big advocates of your brand and what you are trying to achieve. Encourage these people to join your team and teach them how to spread the word effectively.

3. Making a video

An awesome video can make the difference between success and failure for your campaign on FundedByMe. A promotional video is a powerful tool for you to communicate what you are trying to do and gives you a platform from which to build trust. It will help bring your campaign to life, show that you are serious and add credibility to your idea. This is your opportunity to show potential investors that you are passionate, smart and worthy of their investment – don’t waste the opportunity.

You don’t need to be Steven Spielberg to make a short video nowadays – simply grab your smartphone, get a good setting with good light, look straight at the camera and…action! A video should be no longer than a couple of minutes maximum. In this case, less is definitely more.

4. Tell people what you plan to do with the money they invest

People work hard for their money and they will want to know how you are planning to use it before making the decision to invest in your business. You need to tell people exactly what your need the money for and how you will spend it once you reach your financing threshold.

5. Reward people for their generosity

Campaigns – both equity and reward-based, that offer really good rewards are likely to be more successful than those without. By adding value rewards to your campaign you’ll attract a different type of investor. Rewards give investors a return on their investment in the short term. The power in giving something unique, or getting access to the next big thing before it hits the shelves, is amazing. Think about what people are likely to find compelling and then link your rewards to entice people into investing more.

6. Be prepared to spread the word

Once your campaign is live on FundedByMe, you and your team need to actively promote it and spread the word. Successful projects are those where the entrepreneur doesn’t sit back but is very active in letting everyone know about the opportunity they are offering potential investors. Of course the launch announcement is hugely important, but plan ahead to try and maintain a drip feed and future activities as well. Actively manage your campaign so that you maximise every opportunity and don’t fall into a ‘lull’ where nothing is happening.

What is your best tip for an entrepreneur’s crowdfunding success? Leave it as a comment below!

Crowdfunding Campaign Tips: Sharing your FundedByMe campaign

FundedByMe team offering crowdfunding project tips

So, your project has been approved on FundedByMe. The film is ready, you boiled down your pitch, you came up with creative rewards and asked for help in the crowdsourcing field. Congrats!

Now what?

Well, now the fun starts. We have compiled this easy to follow guide to help ensure your campaign ‘goes viral’ and gets you as many ‘eyeballs’ as possible to give you the biggest chance of success. Start with step 1 to step 2 and so on, and watch the connections start happening!

1. Open a Facebook account for your project. ‘Like’ other pages or groups that contain people that might be interested in backing you, spreading the word or help you. Post there and tell them about your project with a link back to the project on FundedByMe. Don’t be shy to ask them to spread the word if they like it or back you.

 

2. Use twitter to tap into interesting conversations. This way you reach people already interested in your topic. Use hashtags # to mark your tweets so they are picked up in list that people follow. For example. “Today I launched  a new #crowdfunding project on #indie film. #newfilm #fundedbyme #financing”

 

3. Use these two methods daily.

 

4. Tell your immediate family and friends to visit your crowdfunding site. Ask them to back you now, and also to work for you as fundraising networks. Let your mom and dad and siblings tell their friends. Ask your friends to tell their friends. And ask them to back you either with money or by actively spreading your project.

 

5. Go to step 1 and repeat all the steps.

 

6. Choose 100 people that you should e-mail. 25% of these should be bloggers or press, 25% should be people that you would want onboard as investors, 25% should be people benefitting by your project or your time and 25% should be friends and coworkers that are not yet aware of your effort. 100 might sound like a lot but it goes really fast and the bonus is that you get to connect with really interesting people.

 

7. Call at least 10 local newspapers and tell them about your project. Call 15 friends and tell them about your project.

 

8. Listen to the reactions, adapt your pitch and repeat from step 1.

 

9. Don’t be shy but don’t be too pushy. Most importantly, don’t be passive.

 

To summarize: You are probably doing something really interesting, and I bet that somebody (and more then one) are really interested. The key is to make sure you reach out. Rather ask 1 time too many than 1 time too little.

 

View other crowdfunding presentation tips here.

 

Do you have other tried and trusted methods to ensure that your crowdfunding campaign goes viral fast? Why not leave us your tips in the comment field?

3 Secrets to Crowdfunding Success – by Anthony Kaufman

3 Secrets to Crowdfunding Success

1. Identify your target audience—preferably, audiences.Fox had two built-in niche audiences to target; fans and followers of her primary subjectTibetan Buddhist Master Chögyal Namkhai Norbu, of which there are many worldwide, and the estimated 7,000 people that Fox cultivated during the grassroots release of her last film, 2006’s “Flying: Confessions of a Free Woman.”

2. Give your backers plenty to see.The fact that “My Reincarnation” was essentially complete and already showing at select international film festivals also helped. While Fox was initially uncomfortable asking for money for a project that appeared complete, she still needed some $100,000 to cover the costs of music rights, post-production sound, subtitling and additional editing for broadcast. But she used the existing film to her advantage, touting the Kickstarter campaign at public screenings and teasing the movie with multiple video clips on the web.“So our campaign didn’t just have a Web 2.0 aspect, it had screenings and it had video,” says Fox, who worked with a team of filmmakers Stefanie Diaz, Katherine Nolfi and Lisa Duva, to make the effort work. (Nolfi and Duva took a percentage of the proceeds. Kickstarter takes 5% of every project’s donations.)

3. Get creative with incentives. (Hint: Hats and T-shirts probably won’t do the trick.)Like most Kickstarter participants, Fox also offered special incentives to donors—and not just posters or DVDs, but limited-edition prints of paintings by a famous Buddhist teacher, original art and artifacts from Fox’s personal collection (“I raided my home,” she admits) and a gold ring and Tibetan statue donated by the father and son shown in the film, which went for $5,000 and $7,000, respectively.“Those two donations tipped everything,” says Fox. “We probably raised $50,000 in four days.” In the future, Fox suggests, to bolster the value of incentives, “I’d ask people who believe in the project to donate precious objects. You have to know who is your target market and what do they want.”

Thanks to Anthony Kaufmann link