ALSIceBucketChallenge – FundedByMe accepted it!

ALSIceBucketChallenge – FundedByMe accepted it!

 

We were happy to be nominated for the ALSIceBucketChallenge by Sqore and accept the challenge!

Between Hamngatan and Regeringsgatan, out in the public, proper camera and great smiles we poured the water on us.

 

Arno, Catherine, Daniel and Michal took the buckets and now we nominate Crowdfund insider, Företagarna and Lendico

See the whole video

 

Mashable’s 10 tips for an awesome crowdfunding campaign video

Mashable is a great resource for entrepreneurs wanting to learn new, helpful tips – including things that could help improve your crowdfunding campaign video and presentation on FundedByMe! I spotted this tip list to help you shine on the camera and had to share them here to ensure you are ready to record the best crowdfunding campaign video possible. For Brandon Smith’s full article on Mashable, please click here.

From Mashable: Jared Matthew Weiss had a regular spot on The Today Show, a column in Shape Magazine and has consulted over 800 clients worldwide on how to reach their potential. He founded Overture, a company that produces short, chic black-and-white videos designed to capture your story and share it with the world. The personal branding expert was kind enough to sit down and share 10 important tips that will help set your personal video apart from others.

Flip Video Cameras are great for shooting crowdfunding campaign videosImage from Flip.com

10 Tips for Being Awesome on Camera

How You Look

1. Wear Clothing That Makes You Feel Good About Yourself

Have some fun with your wardrobe and be sure it reflects your personality. Choose comfortable clothing that showcases the real “you.” To make a slightly more formal statement, a suit and tie or blouse and skirt is perfect. Keep jewellery to a minimum. Feeling good about yourself is key. And it will show.

2. Mom Was Right: Sit Up Straight

The camera exaggerates everything because there is nothing to distract the viewer. If your posture is poor, viewers will think you’ve checked out and lost interest. Your body should convey your energy and intelligence without being stiff and robotic.

3. Watch Your Body Language — Everyone Else Will

Weiss speaks from personal experience on this one. Throughout his first live television segment he was unaware of the fact that he was impulsively rubbing his leg to calm his nerves. Find a good place for your hands so they aren’t distracting to viewers.

4. Smile With Your Eyes

A warm and genuine smile does wonders for coming across as sincere and confident. But flashing those pearly whites is only part of the key to smiling. The eyes can dictate whether a smile is real or forced. In this case, crow’s feet can be a good thing.

How You Sound

5. Use Your Natural Voice.

While some of us admit to practicing our news anchor voices, leave that “Good evening, Mr. and Mrs. America” voice at home. Be yourself and speak to the camera like it was your best friend. Not only is it more natural, but it’s what people expect. You want your video to reflect who you are, not Brian Williams.

6. It’s How You Say It

You know what you’re talking about. So focus on how you deliver the goods. Pacing matters. If you rush through your spiel, you throw away your credibility. The message you deliver is: what I’m saying doesn’t really matter. Your choice of words is also key. Simple and clear beats a multisyllabic mouthful any day. Enunciate and avoid slang at all costs. Shakespeare didn’t write “ta be or not ta be, dude.”

How To Prepare

7. Look At The Camera As You Would Your Dog

Don’t be afraid of the lens — it won’t bite or even lick you. Just look into it with the love you’d give a welcoming pet at the end of the day. Don’t look around; darting eyes scream, “I’m nervous and desperately searching for the exit!” Blink naturally; excessive blinking signals a lack of sincerity. Don’t be afraid of flubs, either. That’s why we have editors.

8. Keep It Moist

Dry mouth is the enemy of talking. Get that frog out of your throat with a sip of water. Taking a water break can also be a way to step away from the camera and calm your nerves. And keep your lips moist with something other than your tongue!

9. Chill

Don’t go in front of a camera full of nerves and sweaty palms. Do whatever is necessary to help you relax — stretch, do jumping jacks, listen to music, go into the bathroom to talk to yourself. Sit in front of the camera only when you’re feeling calm, cool and collected. It will add to your confidence.

10. Breathing Is Good

Not only is it essential for life, but breathing is necessary to be awesome on camera. Take deep breaths before you go live, and continue to breathe easily when the camera’s on. If you find yourself breathing or talking too quickly, it’s time for a break.

Unless you are portraying a character or alter ego, it’s important to be yourself while on camera. This is especially true if you are using the video to market yourself. Allow you and your personality to flourish and embrace the moving frames.

Entrepreneurs: Planning a super FundedByMe campaign video

When you decide to fund your business idea using the FundedByMe crowdfunding platform there are a number of tools that can help you best introduce your brand concept. If only you could send thousands of mini-me copies of yourself out into the real world to spend three minutes with each potential investor or supporter…imagine the impact! But, in reality, a really strong campaign video could do just that for you!

Elements of a strong crowdfunding campaign video:

1) Problem statement: You are solving a problem, right? Tell us what that problem is.

2) Introduce your product: Take 30 seconds to give us your elevator pitch as part of your introduction to your product!

3) Key descriptors: What is fantastic about your story? Tell us something we won’t forget!

4) Software / Hardware / Production stats: Show us something technical about your product / service / offering.

5) Usage demonstration: Do you have a sample product? A digitised sample? A drawing? Show us.

6) Features: Give a full description, mentioning everything else you have not yet covered during your campaign video.

7) FundedByMe campaign mention: Tell viewers where they can go to support your idea! Tell them how to find you on FundedByMe.

8) Perks: Is there anything you are offering as an addition to the original offering? Are you throwing in a free t-shirt to the first 100 supporters? A hug? Tell us!

9) Call to action: What do you want viewers to do once this video ends?

10) URL mention: Where can a viewer of your campaign video go to learn more about your team, your product or contact you?

 

Campaign video examples

These are some of our favourite crowdfunding campaigns on the FundedByMe platform at the moment – be sure to watch their videos! Tell us in the comments what you love about them – and also what you think should be done better. And then go ahead, create your own and share it with the world!

Beibamboo video on FundedByMe

Beibamboo (Finland)

 

SoundZoo on FundedByMe

SoundZoo (Denmark)

 

Nerdy by Nerds Jeans on FundedByMe

Nerdy by Nerds Jeans (Sweden)

FundedByMe Equity video – a simple explanation

In November 2012 we launched FundedByMe Equity to supplement the booming traditional crowdfunding site that was the original concept for FundedByMe. We spotted a huge potential to offer crowd investors the chance to own a piece of equity in the brands they love and support and thus FundedByMe Equity was born. (See our great FundedByMe Equity video below!)

In the five months since then we have closed five successful equity rounds for some of the most exciting brands around and our investor crowd has invested a total of SEK17 million / over Euro 2 million. And there is no sign of slowing down…we have many exciting new rounds just waiting to launch.

In case you missed it, here are some of the latest FundedByMe Equity rounds we’ve closed since November:

Virtuous Vodka

A Private Story

Nordic Design Collective

FundedByMe (yes, it was FundedByMe ON FundedByMe!)

Elinnovation AB

FundedByMe Equity video

Watch this easy introduction video to FundedByMe Equity – and share it with everyone who needs to be part of the next big thing!

Are you looking for equity crowdfunding for your business? Why not approach us to help you find the right investors?